Business News
WorkflowOne Named to Counselors Power 50
Tuesday 18. November 2008 - Scott Berry and Daniel Welborne Take 25th Slot as Promotional Products Industrys Most Influential Leaders
WorkflowOne, one of the nations leading providers of managed print and promotional marketing services, today announced that two of its executives have been named to Counselor magazines Power 50, an annual ranking that recognizes the most influential leaders in the promotional products industry. The two executives named – Scott Berry, chief sales and marketing officer, and Daniel Welborne, vice president, promotional marketing – together occupy the 25th slot in the ranking, which will be published in the December issue of Counselor, a monthly magazine of the Advertising Specialty Institute (ASI).
Now in its second year, the Counselor Power 50 reflects an impressive group of principals at innovative and successful companies, those that set the tone for the marketplace and which other distributors and suppliers look to for their leadership practices and business operations. To compile the list, ASI surveyed its members to collect nominations and determine whether the ranking of individuals previously cited should be changed. An ASI panel then carefully weighed additional factors, including the nominees achievements throughout the year and the health of their companies. As a result, WorkflowOne moved up in the rankings from 33 in 2007 to 25 in 2008.
“Its truly an honor to be singled out for recognition in an industry where we have experienced such tremendous growth over the last three years,” said Scott Berry, chief sales and marketing officer. “We see more clients eager to control their brand-related spend by consolidating their investments in print and promotional marketing, which makes us confident that our performance in 2008 will match or exceed last years, even in this unprecedented and volatile economy.”
Earlier in the year, ASI and Counselor ranked WorkflowOne as the countrys 13th largest supplier of promotional products, a dramatic jump from the 26th position held in 2007. This recognition was based on WorkflowOnes promotional products and related services revenue of $90 million in 2007, a 50 percent increase over 2006 sales of $60 million. The company attributes this revenue growth to its consultative sales approach, which integrates services such as promotional marketing, branding campaigns, e-commerce web design and hosting as well as warehouse storage and fulfillment services to provide a total solution to clients.
“We are one of the fastest-growing companies in the promotional products industry and have leveraged our networks of sourcing suppliers and distribution facilities to customize promotional products and related services for our customers,” said Dan Welborne, vice president of promotional marketing. “In addition, we continue to attract clients of all sizes and have launched more than 100 e-commerce sites over the past five years, helping organizations extend their reach and sell branded products to a wider audience.”
WorkflowOne recently announced its new go-to-market strategy, which uses the phrase Dual Network Advantage to articulate the twin assets of its best-in-class outsourcing services and internal manufacturing. WorkflowOneDNA helps the company deliver exceptional service, accelerated time-to-market, unequalled value and substantial savings for its clients. Using the proprietary WorkflowOneAccessTM portal, clients have a single point of entry into a system that untangles the complexities associated with print and promotional marketing procurement, logistics and supply chain management.
“We integrate with each clients own unique DNA to become their strategic partner,” Berry explained. “By aggregating our clients print and promotional product spend, they receive more choice, better pricing, higher quality and greater savings.”