Packaging

“B” by Boucheron: The Liquid Jewel by Edelmann

The fragrance is like a jewel, the folding carton is like an ornament: “B” by Boucheron

Tuesday 04. November 2008 - New fragrance "B" by Boucheron / Folding carton as an ornament / Hot foil embossing in gold underlines high quality

First of all comes enchantment. The magic of sumptuous gems, their history and their secrets. Boucheron, the luxurious and sensuous jeweller on the Place Vendôme, has always stood for unusually beautiful jewels. For over 150 years, the company has been creating fine jewellery and, for over 20 years, luxurious perfumes. The new fragrance “B” from Boucheron is like a liquid jewel.

The folding carton realised by Edelmann is equal in every respect and is itself an ornament. The folding carton was printed in three colours and varnished and finished in gold using hot foil embossing. The effervescent effect on its sides is produced through the serigraphic process used; the reverse sides are varnished in one colour. The bottle’s fluid sculptural quality and its golden facets stand for the company’s design, and round off the overall impression wonderfully.