Packaging
Rexam helps Rimmel Renew lipstick packaging
Tuesday 04. November 2008 - Cotys Rimmel London brand has again turned to Rexam expertise as trend setting colour brand contemporizes its packaging, this time for the just-released Moisture Renew Lipstick, unveiled at Luxe Pack here today.
Recently, Rexam Make Up – the world leader in lipstick packaging — helped the brand achieve an elegant, modern, quality package for its Rimmel Vinyl Gloss – as well as for the companys Lasting Finish lipstick.
Rexam Make Ups elegant, modern purple metallization of the Moisture Renew cap and base combined with a stylish, slanted cover elevates the shelf appeal of this new lipstick.
The striking packaging also boasts a transparent ring which shows off the silver metalized mechanism of the lipstick creating a stunning reflection of light.”
In addition to the appealing, contemporary color and diagonal cap, the new Rimmel lipstick features the companys first square package design, a powerful stylistic departure designed to attract consumer attention.
As with Rexam Make Ups work for Rimmels Vinyl Gloss and Lasting Finish Lipstick, an invisible injection point was achieved through its artful positioning at the center of the engraved Rimmel crown atop the Moisture Renew lipsticks cap.
“Our latest assignment with Rimmel again demonstrates the accelerating trend towards upgraded packaging, which offers brands tremendous return on investment,” said Pauline Uhlen, Product Manager – Make Up, Rexam Personal Care. “It also underscores our production flexibility, which allowed us to minimize production ramp-up time. As a result, our customer will quickly capture consumer attention at the point of sale.”
Rimmel London is a trend setting colour brand acquired by Coty in 1996, it is, today, Britains best-known beauty brand and one of Cotys most iconic investments. And, according to Rexam Make Ups Uhlen, the brand is a favorite of youthful fashionistas, who revere Rimmels high quality and innovative products, which are sold in more than 40 countries around the world.