Prepress
Atex previews rich internet newsroom applications
Tuesday 28. October 2008 - At IFRAExpo in Amsterdam Atex previews a technology that will revolutionize editors desktops, enabling them to publish to multiple channels in a content-centric environment.
¡ Built on Adobe AIR, the technology preview, codenamed Oxygen, will deliver the ultimate flexible, multiplatform collaboration environment.
¡ Oxygen, will be the user interface foundation of future product releases from which all existing customers will benefit, its a working environment designed for managing a variety of editorial and advertising content in a local or remote environment.
Atex, the worlds largest provider of mission-critical software solutions and services to the global media industry, announces a technology preview, codenamed Oxygen, which showcases a revolutionary approach to Content Management. The Atex technology preview, built on Adobe AIR, is a new Web-based desktop user interface for journalists that allows users to manage content and applications in a remote or local environment, through a break-through user interface compatible with various devices and client platforms. As the common look-and-feel of the future Atex Content Management product releases, this technology shows Atexs commitment to innovation and research and re-affirms the Companys leadership in Content Management for the publishing industry.
Oxygen will be unveiled today on the Atex stand at IFRAExpo in Amsterdam. It shows a desktop browser where users can place various objects such as single pieces of content, complex objects aggregating content of various types that form a story, adverts, along with applications developed by Atex or third parties. Users can interact with objects through a set of tools specific for each object type, allowing content to flow across stories, repositories, applications, thus implementing a truly complete, unparalleled multimedia content management environment.
For example, a user could place on his own desktop a newly created text, a story package, a number of predefined searches, functionalities that give access to an existing Atex Content Management or Advertising solution, and non-Atex widgets such as RSS feeds, a web page, weather forecasts, etc. The way users interact with objects is intuitive and simple, so that content searching, enhancing, tagging, repurposing and publishing become easy tasks that could be performed either sitting in the newsroom or working out of the office through a web connection. In addition to all this, Oxygen provides access to all the content repositories and the functionalities of the Atexs family of products, which includes industry-leading applications such Hermes, Polopoly, Prestige, Anthology and Adbase.
Oxygen is built on Adobe AIR, which bridges the real-time, dynamic capabilities of the Web with the computing power and data capabilities of the desktop. It is a Rich Internet Application (RIA) that runs as a desktop application on Microsoft Windows and Apple Mac OS X, or within a web browser in a sandboxed environment for mobile computing. A robust and standards-based integration with Atex applications is achieved thanks to the availability of the Services Oriented Architecture, a premium feature of all Atex solutions.
“This technology preview not only reaffirms our global leadership in digital technologies for publishing – said Roberto Antoniotti, Chief Executive Officer of Atex Content Management Division – but is also a milestone in the deployment of our Digital News and Advertising (DNA) strategy, enabling publishers to create the most advanced synergies between print and digital processes and businesses. I believe this exciting piece of technology not only proves our forward-thinking vision, but also shows our ability to execute development plans timely and effectively. Thanks to technologies like this, we have a foundation for our future developments. As a result of this new technology and its implementation within our solutions, I expect our customers will be in a position to see a significant growth in digital revenues.”