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News America Marketing Selects EFI Proteus to Produce 70 Million Coupon Inserts Every Week
Tuesday 30. September 2008 - EFI (NASDAQ: EFII), the world leader in customer-focused digital printing innovation, today announced that News America Marketing, the nation's leading single-source provider of consumer marketing services, has teamed with EFI Proteus Enterprise publishing software to produce 300 unique versions of its weekly coupon inserts. These inserts are delivered to 70 million households across the U.S. every Sunday.
News America Marketing offer advertisers a broad portfolio of in-store, home-delivered and online media that helps brands stand out in today’s cluttered marketplace. Their powerful advertising and promotion programs-known under the SmartSource brand name-are relied upon by the country’s largest packaged goods manufacturers for their unparalleled consumer reach. News America Marketing is a subsidiary of News Corporation, one of the world’s largest media and entertainment companies.
EFI Proteus Enterprise provides art directors, sales managers, production managers and printers the ability to independently produce an insert, while working within a common software environment on a centralized file. News America Marketing has relied upon EFI Proteus technology for a year, after a recommendation from their printer, RR Donnelley.
“Proteus has streamlined our workflow tremendously, saving time and headaches,” said Michael Solano, vice president of FSI operations at News America Marketing. “The system enables us to make more educated decisions since we have more information available to us. In particular, it’s great to be able to review reports and data on-screen in real time, instead of searching through stacks of paperwork delivered after the fact. And since RR Donnelley utilizes Proteus as well, we know the printing piece of the equation will go smoothly, which means a lot when you’re printing 70 million inserts each week.”
Marc Olin, senior vice president/general manager, EFI Advanced Professional Print Software (APPS), said: “News America Marketing has fully embraced the Proteus technology and is reaping the rewards of a smooth and efficient workflow. For me personally, it’s gratifying to open the Sunday newspaper, see the SmartSource inserts and know that EFI solutions help make it all possible. EFI looks forward to working with News America Marketing for many years to come.”