Packaging

Emballage 2008 : International Package Design Symposium

Friday 26. September 2008 - The Pack.Vision Symposium, the first International Package Design Symposium, gathers the key players in package innovation within the exhibition EMBALLAGE 2008. Packaging manufacturers, design agencies, trends firms, representatives of the major international brands, and major industry associations will meet in Paris from next November 17th-21st to share their expertise about future packaging challenges.

For its third edition the Pack.Vision Symposium will feature a rich programme with about twenty papers.
Quite new this year: The Symposium will be held in the very heart of the exhibition (Hall 6) to offer free admission to all visitors, and give them an opportunity to seek and exchange information, or simply to find out about the latest pack developments in their marketing, technical, forecasting and economic aspects.

With the Pack.Vision Symposium, the World Packaging Exhibition EMBALLAGE asserts its difference, and provides all the industry players with a valuable forward-looking international complement to their visit, a must-attend event for all professionals looking for ideas to enhance their products, anticipate new trends and win new markets.

Monday, November 17th

10:00am-11:00am: UTOPIES
? « Corporate societal responsibility, version 2.0 » on the increased incorporation of sustainability in business models.
After having “talked” of sustainable development in their reports and in corporate PR exercises, companies now begin to include this aspect in their product offer. The information that they provide about their commitments seems to be no longer restricted to opinion leaders on corporate practices, but tend to promote the product performance to consumers. How does it affect the role of packaging?
Presentation of the packaging section of the survey conducted by the firm Utopies, entitled « Corporate Societal Responsibility, version 2.0 » which will cover the labelling aspect and the role of packaging in the way how the whole lifecycle of a product is handled.

Speakers
? Caroline SOREZ, Senior Consultant Marketing and Sustainable Development, UTOPIES
? Marketing or Packaging Manager from a survey partner company

11:30am-12:30pm: BARRÉ & ASSOCIÉS
? Demystify innovation!
Innovation is not a quest for ideal breakthrough! Innovation is a search for maximum acceptance amongst all different targets. How does a worldwide company such as Unilever to recreate conditions of success for product innovation in spite of its organization’s weight?

Speakers
? Bertrand BARRE, CEO, BARRE & ASSOCIES, DESIGN & INNOVATION
? Stéphane ROTH, Global Innovation Manager, HOME CARE International, UNILEVER UK

1:30pm-2:30pm: UTOPIES
? The living package: How to consider packaging in terms of product lifecycle scenario? A package creation initiative as part of a cradle to cradle design policy in the food industry.
To eco-design a pack it is necessary to consider the environmental impact of all the materials used at all stages of its lifecycle. We will specifically detail the example of a food pack (for stewed fruit compote without added sugar, 4 x 100 g) designed in accordance with a cradle to cradle design policy. The implementation of this policy leads to consider the product and its pack in terms of lifecycle scenario. This means thinking about what the user actually does with his pack and imagining new ways to reuse it and to create new end-of-life schemes (e.g. biodegradation, collection system).

Speakers
? Caroline SOREZ, Senior Consultant Marketing and Sustainable Development, UTOPIES
? Samuel CATTIAU, Package Designer, ETOILEAZELIE
? Marketing Manager of a food brand sold by large and medium retailers

3:00pm-4:00pm: P’RÉFÉRENCE
? Sophisticated packaging, an excellent way to highlight your products
– Using package design to improve your positioning
– The major trends in package sophistication
– The major graphic trends

Speakers
Chairman: Fabrice PELTIER, Chairman of the Board, P’REFERENCE
With the participation of:
? Eric FRESNEL, Managing Director, SLEEVER INTERNATIONAL
? and testimonies of major brands

4:30pm-5:30pm: CBS MEDIA Ltd
? Technology, Innovation and design trends
An in depth look at the latest research, technologies, innovations and design trends influencing the packaging industry today. A team of experts will present the most interesting and influential developments emerging from the three keys areas of: primary research (Universities, Institutes and funded R&D), innovation and technology and packaging design.

Speakers:
Chairman: James COLWILL, Managing Director, CBS MEDIA Ltd
? David JAGO, Trends & Innovations Director, MINTEL
? Pauline KING, Marketing Manager, FARADAY PACKAGING PARTNERSHIP
? Graham COX, Associate Director, PMD CONSULTING


Tuesday, November 18th

10:30am-12:30pm: EMBALLAGE DIGEST
? Environmental labelling and carbon footprint
More and more products will be sold in packs bearing environmental labels indicating their carbon footprint in particular. Eco-labelling will become a differentiating factor in the consumer buying process. A paper to know everything about this green label. With experts to discuss methodology and calculations, and consumer product manufacturers to explain their approach.

Speakers
Chairmen: Françoise ALBASINI, Chief Editor, EMBALLAGE DIGEST, and Aude FRANCOIS, Chief Columnist, EMBALLAGE DIGEST

With the participation of:
? Corinne PICARD, Packaging Environmental Manager, GROUPE CASINO
? Stéphane LE POCHAT, Eco-design and sustainable consumption department, ADEME
? Alan CAMPBELL, Manager Packaging operations, CCFRA – Campden & Chorleywood Food Research Association (UK)
? Hervé HULBERT, European Business Development Manager, CARBON TRUST
? a speaker from CIAA (Confederation of the Food and Drink Industries in the EU)

1:30pm-2:30pm: CARRÉ NOIR
? Eco-design: Societal trends, graphic expressions and contradictions.
From green washing to green terrorism: The design planet in quest of sense.
– A green street concept which permeates a contradiction-laden society in a diffuse or even absurd manner.
– To put obvious ideas and pitfalls back in perspective.
– To propose an action-oriented, resolutely optimistic and constructive approach.

Speakers
? Béatrice MARIOTTI, Vice-President Managing Director and Creative Director, CARRE NOIR
? Sonia RATTO, Strategic Planner, CARRE NOIR

3:00pm-4:00pm: INDP (French Institute of Design Packaging)
? The Eco Pack attitude – following virtuous paths
– Environmental impacts of packaging during its whole life cycle
– Green initiatives of designers, brands and packaging manufacturers
– Reinventing the package to safeguard its contents

Speakers
Chairman: Jean-Christophe BOULARD, Managing Director, INDP (Institut National du Design Packaging)
With the participation of:
? Fabrice PELTIER, Chairman of the Board, P’REFERENCE
? Patrick JOUSLIN de NORAY, Environmental Manager, TETRA PAK
? Didier LANQUETIN, Environmental consulting and training, ENVIRO-STRATEGIES

4:30pm-5:30pm: CREATIV VERPACKEN
? Easy to open, easy to close. Convenience packaging makes living easier.
Life is complicated enough. Thus convenience products and packaging are just right to come up. Both are definitely entering our lives more and more. Nowhere else creativity becomes more obvious than in this segment. Convenience has become a key instrument to marketing success. Cross inventors are doing a good job and diversify the range of articles.
Amongst high creativity there are technical solutions which make convenience products and packaging work at all and convenient.

Speakers:
? Ute von BUCH, Editor in Chief, CREATIV VERPACKEN MAGAZINE
? Dietrich von BUCH, Editor in Chief, INTELLIGENT VERPACKEN MAGAZINE

Wednesday, November 19th

10:00am-11:00am: INDP (French Institute of Design Packaging)
? Innovation, brand & packaging
– Brand promises and proprietary capital
– Differentiation, attraction and buying process

Speakers
Chairman: Jean-Christophe BOULARD, Managing Director, INDP (Institut National du Design Packaging)
With the participation of:
? Vincent FERRY, Group Manager, Packaging R&D Milk Products France, DANONE
? Eric SINGLER, Managing Director, IN VIVO

11:30am-12:30pm: CSEMP (French plastic packaging manufacturers’ trade association)
? Development of bioplastics in packaging: questions raised and prospects.
Manufacturers of plastic packaging and flexible packaging have begun developing bioplastic products. The development of bioplastics is relatively recent and will continue. However, they give rise to a number of questions both from manufacturers and civil society. To envisage a real development of these materials and ensure its consistent implementation in industrial and societal terms, it will be necessary to answer these questions and to develop the technical characteristics of bioplastics.

Speakers
Chairman: Françoise GERARDI, General Manager, CSEMP (Chambre Syndicale des Emballages en Matières Plastiques – French plastic packaging manufacturers’ trade association)
With the participation of:
? Francis PASCAL, Vice-president Environment, CSEMP
? Christophe DOUKHI de BOISSOUDY, President, CLUB DES BIOPLASTIQUES
? Yvon LE HENAFF, Managing Director, ARD (Agro industrie Recherches et Développements)
? Other speakers to be confirmed

1:30pm-2:30pm: APEAL (Association of European Producers of Steel for Packaging)
? Packaging as a marketing driver.
– Presentation of unedited results of exploratory research amongst major brands and retailers in Europe.
– Current and evolving trends in the packaged food market and how these affect and impact packaging requirements.
– The value of packaging in the brand owners’ portfolio.

Speaker
? Philippe WOLPER, Managing Director, APEAL

3:00pm-4:00pm: PULP
? “Good design is good business”: design and value creation
Besides conferring aesthetic value, design embodies, makes real and visible a product offer in support of a brand strategy. A medium for brand communication at all brand life stages, design helps to anticipate, steer changes and win new markets.
Design does not only create differentiation, it also creates emotion and a relationship with the consumer. With its creative approach, it devises new uses and acts as a driving force for innovation.
Design therefore has economic value, it helps sell products.

Speakers
? Marie-Liesse PLESSIER CAILLE, Sales Manager, Design Agency PULP
? Anna ANDERSSON, Creative Director, Design Agency PULP
? Yvon MARTIN, Marketing Manager, MARIE

4:30pm-5:30pm: !OSMOTIK
? How can a small or mid-sized company resolve the following equation: eco-conceived packaging for organic products = seductive, even innovative results?
Make the right choice by following both objective and “subjective” criteria:
– for health food store charts, for products with few additives and for smaller packaging quantities with a limited choice of standards
– in attempting to tell a story while avoiding a “70s hippie, do-it-yourself” image
.by choosing to be different, yet accepted
– while remaining true to your company values.

Speakers
? Jeanne-Marie DEVANZ, Designer & General Director, !OSMOTIK
? Carol LIPTON, Development Director / Material & Trend Specialist, !OSMOTIK
? Bruno SIRI, Packaging Development Engineer, DANONE RESEARCH


Thursday, November 20th

11:30am-12:30pm: EMBALLAGES MAGAZINE
? How to integrate compostable materials in the creative process?
Derived from agricultural or oxobiodegradable resources, compostable materials are gradually gaining ground in the different packaging and packing markets. How to choose them? How to use them? How to inform the general public about them? How to recover them? Several experts will provide updates on this issue during a workshop panel discussion.

Speakers
Chairman: Henri SAPORTA, Chief Editor, EMBALLAGES MAGAZINE
With the participation of:
? Laurent MASSACRIER, R&D Manager, BIOLICE (LIMAGRAIN)
? Philippe MICHON, SYMPHONY PLASTICS FRANCE
? Jean-Luc RIVAL, R&D Director, CGL Pack
? Stefano CAVALLO, European Marketing Manager, NATUREWORKS
? a speaker from SPHERE

1:30pm-2:30pm: APEAL (Association of European Producers of Steel for Packaging)
? A new integrated approach to the sustainability challenge
Packaging as an enabler to sustainability:
– How brands and retailers view the contribution of the packaging industry to increased sustainability.
– Long term commitment in response to the challenge of climate change.
– The steel for packaging industry answer to the environmental packaging requirement of retailers and brand owners.

Speaker
? Gil PERROT, CEO, ARCELORMITTAL PACKAGING / APPEAL Board Member

3:00pm-4:00pm: CENTDEGRES
? How to build a unique brand thanks to innovation and design?
Two fine creative adventures with emblematic luxury brands: Jean-Paul Gaultier and L’Artisan Parfumeur. To break with usual codes, to make differently, to impose one’s style, to create a unique product offer to create a unique brand: how innovation spirit meets meaning-creating design to build success?

Speakers
? Elie PAPIERNIK, Founding Partner, Design Agency CENTDEGRES
? Rémi CLERO, CEO, ARTISAN PARFUMEUR

4:30pm-5:30pm: ADI (Association for Industrial Design – Italy)
? Packaging and sustainable design.
The presentation will highlight the role of design for both packages and products, while giving consideration to environmental aspects. Based on concrete examples, the paper will stress the need to promote the product’s environmental value via the packages used. The end consumer is increasingly involved in the buying process. The package design must therefore become a real tool for communication and information.
Presentation of some examples of packaging and sustainable design. The relationship between eco-packaging and eco-product.

Speaker
? Marco CAPELLINI, Architect, Eco-designer ADI (Associazione per il Disegno Industriale – Milano)

Friday, November 21st

10:00am-11:00am: EMBALAGEMMARCA
? The Brazilian packaging market – Review of opportunities
Brazil’s strong economic growth over the last few years has brought about changes on the domestic market. These include a rising purchasing power at all social levels with extended access to consumer goods, and the significant development of luxury goods. All this necessarily affects and impacts packages!
This paper will begin with an introduction on the packaging industry in Brazil (macroeconomic data and prospects) followed by the presentation of the two winners of the Prêmio EmbalagemMarca – Grandes Cases de Embalagem in 2007 and 2008.

Speakers
? Wilson PALHARES, Manager, EmbalagemMarca Magazine (Brazil)
? José Carlos MASSUCATO, CEO, MASSUCATO (Brazil)