Business News
“Grow with us”. – The Communicator 2008 Award Goes to Muller Martini
Thursday 25. September 2008 - The "Grow with us." campaign from Muller Martini is distinguished with a bronze Communicator 2008 award as a creative, integrated communications concept.
The campaign was launched for the introduction of a new generation of machines with a design concept that is new and consistent throughout all business areas, and a new uniform machine colour. “Grow with us.” is the new branding concept that Muller Martini is positioning with a new, unmistakable appearance. The persuasively implemented communications concept emphasizes and reinforces the many years of technological market leadership of the Swiss family company.
“”Grow with us.” consists of a skillfully orchestrated two-phase communications strategy – with the dramatic climax at the worlds largest graphic arts exhibition, drupa, in Düsseldorf. Muller Martini succeeded in the difficult task of keeping secret the preparation work until the start of the exhibition The company then presented the new generation of machines with, a “big blue bang”: technically advanced models with ergonomic forms in the new colour Laserblue as symbol for renewal. Compared to the previous colours green, red and blue, this is a kind of visual revolution for the products, explained Prof. Norbert Winistörfer from the University of Applied Sciences Northwestern Switzerland (FHNW) in his laudation and praised the communications campaign which was perfectly coordinated in terms of timeliness, content and action.
The “Award Corporate Communications” of the University of Applied Sciences Northwestern Switzerland for integrated communications, which is unique in Switzerland, promotes professional internal and external communication in the economy and public administration. 200 communications professionals from throughout Switzerland and Germany took part in the fourth award ceremony of the “Award Corporate Communications” which took place on 11 September 2008.