Newspaper & Mailroom
New York Times Expands Business & Technology Coverage Online
Thursday 25. September 2008 - New and Redesigned Sections Launch; First of Many Steps to Enhance Online Business and Technology Coverage
The New York Times (http://www.nytimes.com) announced today significant expansions of its online business coverage with a redesigned Technology section, the introduction of an Economy section and Green Inc., a blog on energy and the environment, and enhancements to The Times’s mobile site. In the coming months, NYTimes.com will expand the Small Business, Personal Technology and Your Money sections; introduce more journalists; deepen coverage within its DealBook franchise; and continue to add new tools and multimedia features throughout its online and mobile business pages.
Over the past six months, The Times has hired more than a dozen journalists dedicated to online business and technology reporting. These new voices (see below) add to well-known and respected Times columnists such as David Carr, Gretchen Morgenson, David Leonhardt, Joe Nocera, Floyd Norris, David Pogue and Andrew Ross Sorkin, making The Times a daily must-read for business decision makers.
“This is the beginning of a major reinvention of our online Business and Technology sections,” said Lawrence Ingrassia, business editor, The New York Times. “We are hiring more Web journalists, bringing outside expertise to the site and strengthening our coverage. These enhancements will provide our readers with all the news, analysis, commentary and business tools they need in one place – on NYTimes.com.”
Vivian Schiller, senior vice president and general manager, NYTimes.com said, “We are already the leading news site for business decision makers and senior level executives; this expansion will provide our influential audience with additional coverage around the clock and create an even more compelling environment for our advertisers.”
Enhancements to the Technology section include:
— Strengthened coverage: Sub-sections on enterprise technology, the Internet, venture capital and start-ups, and company-specific news.
— New journalists: Vindu Goel, Sam Grobart, Claire Cain Miller and Ashlee Vance join the already strong roster of Times technology journalists including: Damon Darlin, David Gallagher, Saul Hansell, Miguel Helft, Laura M. Holson, Steve Lohr, John Markoff, David Pogue, Matt Richtel and Brad Stone.
— Bits is spotlighted on the section front: The Bits blog, with an expanded staff, is now more prominently featured in the main section of Technology, becoming the anchor of continuous technology coverage.
— New content providers: Blog posts from GigaOm, Venture Beat and ReadWriteWeb will be incorporated into the Technology section front in the coming weeks. Additionally, content from the IDG News Service is now more prominently displayed on the section front.
Features of the new online Economics section include:
— Economix: A new blog written by David Leonhardt and Catherine Rampell will focus on both the global economy and the personal decisions readers make everyday.
— Contributing Experts: The Economix blog will feature regular guest posts from Alan B. Krueger of Princeton University; Edward Glaeser of Harvard University; Bob McTeer, a former president and chief executive of the Federal Reserve Bank of Dallas; Hung Huang, a Beijing-based entrepreneur; and Uwe E. Reinhardt of Princeton University.
— Economic Tools: Economic indicator charts, calendars and increased interactive graphics will engage both experts and non-experts alike.
The first iteration of the Energy and Environment section launches with Green Inc., a new blog edited by Tom Zeller Jr., with regular contributions from Kate Galbraith in New York, James Kanter in Brussels and other Times reporters. Green Inc. will focus on how businesses and consumers are responding to climate change and the scarcity of fossil fuels.
On The Times’s mobile site, there are now sub-sections for World Business, DealBook and Media, as well as portfolio and currency converter tools. These are additions to existing mobile features such as news alerts, stock quotes and international indices.
Other components of this initial business expansion include:
— Executive Suite – The recently launched blog by Joe Nocera covering the C-suite;
— Breakingviews.com – Daily columns from the popular financial publication appearing on NYTimes.com’s business section front, DealBook, the IHT.com and in all print editions globally;
— Markets pages – Interactive market tools that provide data on mutual funds, currencies, commodities, bonds and consumer rates;
— Company topic pages – Current quotes, charts, graphs, SEC filings, press releases and news for over 6,000 public companies;
— Customized headlines – Latest headlines on the business and technology pages customized for readers based on their professional industries from their LinkedIn profiles.