Packaging
Miller Lite Launches New 16-oz. Alumi-Tek(R) Aluminum Pint Bottles from Ball
Thursday 25. September 2008 - Ball Corporation (NYSE:BLL) is bringing its new, 16-oz. Alumi-Tek aluminum beverage bottles to market with Miller Lite. The sleek, resealable bottles feature a wide, 38-mm opening that provides a smooth flow, are quick to chill and are 100 percent recyclable.
“The great taste of Miller Lite gets even better when it’s enjoyed from our new aluminum pint,” said Grant Leech, vice president of marketing for Miller Lite. “This package drinks like a bottle and cools like a can to deliver an invigorating taste experience.”
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. Test markets for the Miller Lite aluminum pint are Alabama, Arkansas, Dallas, Florida, Houston, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Virginia and Wisconsin. The Miller Lite aluminum pint is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
In addition to beer, the light weight Alumi-Tek bottle can be used for a wide variety of beverages, such as carbonated soft drinks, juices, energy drinks, and beverages requiring retort processing.
Ball leverages its two-piece aluminum beverage can manufacturing expertise to produce the Alumi-Tek bottle because the manufacturing technology for both packages is very similar. The bottles have the same high quality graphics found on cans and are decorated with the same printing process. Both 12-oz. and 16-oz. bottles are manufactured at Ball’s aluminum beverage can plant in Monticello, Ind.