Prepress
HP Enhances PartnerONE Program, Offering Greater Profitability and Market Differentiation for Partners
Thursday 21. August 2008 - HP today announced changes to its flagship PartnerONE program that are designed to help partners differentiate themselves in the marketplace and provide them with simplified access to program benefits.
HP also announced the launch of “ExeConnect,” the companys official executive engagement strategy.
PartnerONE enhancements provide greater simplicity, predictability and consistency
The latest program enhancements, which become effective Nov. 1, provide partners with tools and resources to help grow their businesses and achieve a consistent, competitive edge.
“HP is setting a new standard of excellence in partner programs by better preparing, equipping and rewarding partners that engage with the company,” said Tom LaRocca, vice president, Marketing and Strategy, Solution Partners Organization – Americas, HP. “We are helping make it easier to do business with HP so our partners can focus on whats really important – growing their businesses and staying ahead of the curve.”
Highlighted enhancements to the PartnerONE program include a simplified membership structure and streamlined administration process.
HP is redefining the PartnerONE membership structure to showcase the expertise of partners and their solutions-based HP knowledge. Each of the three tiers in the new structure comes with benefits that scale to partners investments in HP; special designations for Preferred and Elite partners demonstrate their expertise in HP products and solutions:
Business Partner – Provides special benefits such as partner promotions, HP financing, support and training.
Preferred Partner (NEW) – Includes all of the HP Business Partner benefits, as well as access to sales rebates and other financial benefits, marketing support, special growth incentives, and more.
Elite Partner (NEW) – Includes all of the HP Preferred Partner benefits, as well as assigned channel sales support, enhanced HP end-user-focused marketing support, priority leads, partner locator support, strong rebates and up-front benefits. Elite partners can earn additional benefits in high-demand, high-growth business solution and technology areas such as PC and workstation blades, thin clients, virtualization, Microsoft Unified Communications, office printing and public sector – allowing them to showcase their HP expertise to win new business.
HPs newly streamlined membership structure helps to reduce program administration costs and make it easier for partners to administer, understand and predict HP benefits and payments. With the new structure, offers and eligibility requirements are more consistent across business units, giving partners access to information about what their returns will be and how they will get them. HP is working closely with partners to help transition to the new membership structure.
ExeConnect set to provide greater partner engagement and support from HP executives
ExeConnect, HPs official executive engagement strategy, is intended to regularly connect HP partners and their customers with HP Chief Executive Officer Mark Hurd and other senior HP executives, including Adrian Jones, vice president and general manger of the Solution Partners Organization – Americas, HP.
The format of ExeConnect meetings varies, but typically involves executive roundtables, panel discussions or one-on-one meetings. Hurd has nearly doubled the number of executive engagement activities held since 2007, meeting with more than 30 partners during the past six months.
“No other CEO in the industry is meeting partners with the intent and consistency of Mark Hurd through ExeConnect,” said Jones. “We look forward to increased collaboration and executive engagement with small and large partners to drive profitable growth and stronger solutions for our mutual customers.”
HP executives, including Jones and Hurd, are planning additional meetings during the next several months.