Packaging
Ball Produces New 8-oz. Heat-Tek(R) Bottle for Elations Joint Supplement Beverage
Tuesday 19. August 2008 - Elations, a fruit juice-based dietary supplement drink from the Elations Company, Cincinnati, Ohio, launched nationally this month in 8-oz. Heat-Tek(R) PET bottles from Ball Corporation (NYSE: BLL).
In order to provide this functional beverage to consumers, Elations needed a heat set bottle that could successfully run on a high speed filling line at Krier foods, Random Lake, Wis. Ball’s Heat-Tek(R) bottles, which are ideal for juices, teas, sports drinks, enhanced water or any hot-filled beverage filled at temperatures up to 185 degrees F, provided an unbreakable, re-closeable and 100% recyclable solution.
“We modified our stock 8-oz. Heat-Tek(R) bottle to meet the demands of the Krier line, which runs about four times faster than a standard filling line,” says Mike Vaughn, vice president, packaging innovation, Ball Packaging Products, Americas. “We were able to do this successfully for Elations on an accelerated development schedule in order to meet their product launch requirements.”
According to Elations, the beverage is a supplement drink containing Glucosamine, Chondroitin, and calcium for healthier joints and bones. “Our research shows that many people want healthier joints to continue their active lives, even as they get older,” says Mike Burton, Marketing Director, Elations Company. “Now people can get those benefits from these attractive, portable little bottles of a refreshing, great-tasting drink that can be part of their daily routine rather than from unpleasant pills that they dread taking.”
Elations beverages are available in two flavors — raspberry white grape and cranberry apple. The bottles are sold in six-packs and individually.
The Elations Company is dedicated to improving the lives of the 78 million baby boomers who are unwilling to grow old physically, mentally and emotionally. Based in Cincinnati, the company is staffed by a devoted group with a mission to keep baby boomers booming. The ELATIONS(R) product was originally developed and tested by Procter & Gamble (P&G). Some of the people responsible for its development started their own company and have licensed the technology from P&G. Following a successful test market in Kentucky last year, the company is now expanding and rolling out Elations nationally.