Newspaper & Mailroom
New York Times Launches iPhone Application
Friday 11. July 2008 - The New York Times announced today the release of the NYTimes iPhone application (http://www.nytimes.com/ref/membercenter/iphonefaq.html), which gives readers offline reading capabilities, a photo browser with links to the related articles and personalization options for the iPhone and iPod touch models.
Available for free at the iPhone App Store, the NYTimes iPhone application allows users to take advantage of the advanced capabilities of the iPhone and iPod touch user interface.
“Our readers are finding the iPhone to be a fantastic platform to experience The New York Times,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “Our new NYTimes iPhone application provides readers with an even richer, more personalized experience and greater access to our high-quality journalism whether they are on or offline.”
Features of the NYTimes iPhone application include:
— Offline reading – access The Times’s sections and articles to read on and offline.
— Simple navigation – view articles and pictures quickly.
— Photo view – browse the news in pictures and link to the related articles.
— Customization options – select four favorite sections of The Times for one-touch access.
The NYTimes iPhone application syncs via Wi-Fi or the user’s cellular network and downloads the latest news directly to the device, giving readers access to content offline and in airplane mode.
The NYTimes iPhone application includes a fixed ad position on article pages that functions both online as a click-through ad unit and offline as a display unit.
Compatible with any iPhone or iPod touch with operating system version 2.0, the application was designed by The New York Times and developed by The Times in cooperation with Atimi and its development team.
NYTimes iPhone application FAQs.
According to Nielsen Online, NYTimes.com had 17.7 million unique visitors in June and was the No. 1 newspaper Web site in the United States, a position it has long held.