Inkjet & Digital Printing
Communications That Deliver
Tuesday 24. June 2008 - Mail and messaging continues its rise up the value chain. The most astute businesses recognise that customer-facing communications - whether transactional or promotional, hard-copy or electronic - represent the face of the business, the brand in action. Every communication must deliver.
Drupa 08 will showcase products and services from businesses involved at every stage of the communication cycle – from creation to production, distribution and management. But only one stand – the Pitney Bowes stand – will boast expertise across the entire spectrum.
The result is an intelligent overview of the mailstream – an intimate understanding of the flow of documents into and out of a business. The result is Communications That Deliver.
Throughout Drupa 08 the Pitney Bowes stand will feature live, real-life applications that give up-close demonstrations of the latest in messaging hardware and software.
TransPromo In Action
Much has been written about the emerging TransPromo phenomenon – the technique of placing marketing messages on bills and statements. The Pitney Bowes stand shows TransPromo in action – our high volume APS insertion technology processing colour duplex into open-face envelopes. The solution will feed inline to DM Infinity, the high-speed digital metering solution for the production mail environment which drives true productivity. Witness, first-hand, how to make business communications work twice as hard.
In addition, our Drupa Theatre presentation will focus on TransPromo – The Truth, a jargon-free assessment of the business realities behind take-up and return-on-investment from this exciting communication strategy.
Lets Get Personal
Personalisation is the key to communication success. The problem, traditionally, has been applying intelligence held on the customer to the finished communication in a productive and cost-effective fashion. Again, Pitney Bowes experts at Drupa will talk visitors through a live application which demonstrates how truly tailored documents need not be at the expense of high-volume productivity.
Here, our location intelligence software will be highlighted, segmenting communications by geographical make-up and enabling our high-volume FPS inserter to insert communications relevant to location-specific profiles. These communications will be made even more dynamic by the addition of targeted messages on the envelope, printed via our EFS envelope finishing system.
Mailstream Management
Proof of performance is critical in todays competitive, budget-conscious climate. As the best business communication strategies become more complex, so the demand for reporting, statistical analysis and automated control increases.
Pitney Bowes software solutions include specialist programs to transform operational efficiency, productivity and accountability. Pitney Bowes Production Intelligence Software is a prime example. This solution is the key to linking print and mail workflow, optimising efficiency across your production print and mail environment. Real-time access and analysis of critical business performance indicators can help you improve:
The speed and effectiveness of your print-to-mail operation
Asset utilisation and production planning
Implementation of regulatory compliance initiatives
Business continuity/disaster recovery
General business process management
Speak to a Production Intelligence expert at Drupa 08 and learn how your entire mailstream process can be monitored and controlled from one screen, giving you real-time information and empowering decisive decision-making.
Through meticulous management of mailstream functions businesses are saving significant sums and enhancing customer relationships.
At Drupa 08 Pitney Bowes will demonstrate the cutting-edge mail and messaging solutions that are enabling the production of Communications That Deliver.