Packaging

To pay by the original UEFA EURO 2008TM tournament football

Thursday 12. June 2008 - The German publishing house, DG VERLAG, offers Volksbanken Raiffeisenbanken a limited MasterCard credit card sports edition. This card that shows the original adidas tournament football EUROPASS is addressed to those customers who get into sports, in general, and football, in particular.

It can be ordered in each subsidiary of Volksbanken Raiffeisenbanken. A special production technology by card manufacturer Giesecke & Devrient (G&D) enables a diorama and, therefore, creates an impressive glimmering effect. MasterCard is official sponsor of UEFA EURO 2008TM.

Customers, who own a credit card, collect with every single Euro they spend additional points, if they have registered their MasterCard on www.activefever.de – the sports and event portal. The collected points can be reinserted in a considerable bonus range. Furthermore, those customers can participate in drawings, games, etc.

“Active Fever offers a lot of incentives to use registered MasterCard credit cards. And it is, at least, a perfect occasion to commit customers to Volksbanken Raiffeisenbanken”, says Dr Andreas Martin, member of the DG VERLAG Executive Board. “Thanks to its exclusive design Active Fever MasterCard UEFA EURO 2008TM is very suitable for a professional sales approach and to stand out from competition.”

A construction design consisting of several lucent coatings, an outstanding print technology to apply the adidas EUROPASS tournament football as well as the Active Fever emblems on the credit cards and special production technologies create impressive effects. “More and more, curious designs capture the credit card owners’ hearts and turn out to be popular articles of virtue. Customers of Volksbanken Raiffeisenbanken are always impressed when they get their new MasterCard with the almost three-dimensional looking football image”, knows Axel Deininger, Director Payments Division