Newspaper & Mailroom

The New York Times Launches Self-Service Advertising Powered By AdReady

Wednesday 11. June 2008 - NYTimes.com to Deliver Self-Service Online Display Advertising Solution for Small Advertisers

The New York Times and AdReady(TM), Inc. announced today the launch of Self-Service Advertising (www.nytimes.com/selfservice), an online display advertising site that enables small businesses to easily create and manage online ad campaigns on NYTimes.com.

This new alliance reflects a growing trend among publishers seeking to provide small advertisers with an efficient and cost-effective way to advertise online through targeted and optimized banner advertisements.

“This self-service solution — in conjunction with our direct sales team that focuses on larger ad buys — allows advertisers with budgets of less than $10,000 per campaign to reach our highly desirable audience, thereby opening our ad inventory to an increasingly wider range of advertisers,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. “This new feature allows NYTimes.com to better serve small businesses and the long tail for online display advertising. We look forward to working with AdReady in this promising new venture.”

“We are pleased to have been selected by The New York Times to align with them on their self-service advertising initiative,” said Aaron Finn, president and CEO of AdReady. “Working together, The New York Times and AdReady will offer an innovative solution that removes friction from the display advertising process and delivers the best results for online advertisers.”

This new comprehensive solution (www.nytimes.com/selfservice) brings NYTimes.com’s sought-after inventory to a Self-Service display platform for small advertisers.

The Self-Service platform provides online marketers with creative intelligence and access to a database of successful, customizable display ads that can be uniquely modified with a proprietary customization tool. Marketers can create a Self-Service account on NYTimes.com at www.nytimes.com/selfservice and, by using the platform, easily design an ad and launch a complete, fully managed, scalable ad campaign on the site.

According to Nielsen Online, NYTimes.com had 17.9 million unique visitors in April and was the No. 1 newspaper Web site in the United States, a position it has long held.