Consumables
HOW DO READERS VALUE MAGAZINES?
Tuesday 10. June 2008 - Latest research by M-real uses new approach to discover what factors create value for readers
The latest research study undertaken by M-real, a leading supplier of magazine papers, will show publishers what factors create the highest value for their readers – widening the field of research to include all their discretionary spending. The survey, conducted with the Department of Psychology at the University of Helsinki, also uses a new, more systematic methodology. The results will help publishers to develop their titles and identify what readers feel they are buying.
The research covers:
How readers define current perceived value
The role physical and visual appearance play in creating value
How reacting to readers needs could increase a magazines value to them
Identifying risk involved in changing content or appearance – could it affect willingness to pay the existing price?
Understanding the purchasing decision in the wider context of a readers spending
The results of the value perception research will be announced in June. It is part of M-reals Reader Preference Research, an initiative running with the Department of Psychology at the University of Helsinki since 1998. Close to 50 studies have been conducted to date, using a combination of qualitative and quantitative methods, in order to examine matters relating to printed media, reading and paper. M-real provides training and research services based on the findings and methodology.