Consumables
Van Son inks thrive on strong distribution partners
Sunday 08. June 2008 - Existing 135 years and still going strong. . . . Royal Dutch Printing Ink Factories Van Son presents herself again at DRUPA 2008.
A company, with its own subsidiaries in Chicago and New York / USA, Milton Keynes / UK, Shanghai / China and Busan / Korea together with its own distribution partners around the world, can indeed be named a global player in the sheet-fed offset market.
From Canada to Chile via El Salvador, from Egypt via Nigeria to South Africa. All around western – and eastern Europe as far away as Kazakhstan. Further in the Middle East, for example the Kingdom of Saudi Arabia and United Arab Emirates, via India to the Far East in countries such as Japan and Vietnam. All these countries are just examples where Van Son printing inks have found their way to local printing houses that know how to judge a high quality and consistent printing ink. In all those places printers wish to make use of the efficiency of these inks in their production process and provide their customer base with a differentiated advantage with fabulous printed matter.
According to Van Sons successful distribution philosophy a close co-operation between printing ink manufacturer and competent distribution partners is the best guarantee for the end-user to print with the right products combined with the best available service and capable advice, year-in and year-out.
Van Son focuses on consistency in quality; the distribution partners reinforce this objective with tailor-made service, not only in respect to inks but also for other essentials which contribute to successful operating of the printing houses. As high quality printed matter needs in the end more than just a fine printing ink, this is exactly what the Van Son partners provide to the market.
With a selective distribution strategy that builds and strengthens the engagement of the
Van Son partners, the supply of printing inks together with the necessary surroundings is guaranteed to the printers.
In general the perspective of the Van Son distribution strategy and the characteristics of the Van Son products are rated very positively by professional distributors. It goes without saying that Van Son is excited with this positive validation and even more pleased with the fact that distributors all over the world translate this into highly constructive co-operation and distribution programs, through which the Van Son product portfolio is introduced into their respective customer base.
Van Son feels that professionalism and thorough market knowledge of distributors as well as high quality properties of the printing inks can lead to achieving a fair and just market presence in any marketplace.