Consumables

EZ-PIC(TM) Paperless Coupons Help Customers Save Amid Rising Food Prices

Saturday 07. June 2008 - In-store, instant coupons offer additional savings to cost-conscious shoppers

Looking to provide additional value to their shoppers amid rising food and gasoline prices, progressive retailers throughout the country have begun offering paperless, instant coupons in their stores. EZ-PIC(TM) is a paperless coupon advertised on retail store shelves and redeemed electronically at check-out.

“This fast-growing promotional technology takes the work out of couponing — no more sorting ads, clipping coupons and remembering to bring them back to the store,” explains Philip Kim, Chief Operating Officer and co-founder of Unicous Marketing, Inc., the developer of EZ-PIC(TM). “With EZ-PIC, shoppers enjoy effortless savings every time they shop.”

EZ-PIC(TM) was first introduced at Big Y stores throughout New England in November 2006. Over the past year, EZ-PIC(TM) has been increasing in popularity among consumers and building brand support among manufacturers — and can be found on the following retail store shelves:

Big Y
BI-LO
Bruno’s
Coborn’s
Food City
HyVee
Kings
Lowes
Meijer
Reisbeck’s
Spartan
Stater Brothers
Ukrop’s
United



“EZ-PIC(TM) has received a great response from the retail community–putting us on track to reach over 2,800 store shelves this year,” continued Kim.

A new technology of Unicous Marketing, EZ-PIC(TM) assumes the coupon industry’s natural point of technological evolution, representing a dramatic change in the way consumer packaged goods manufacturers invest consumer promotion dollars with participating retailers.