Consumables
NewPage Announces Integration Decisions for Premium, No. 2 and No. 3 Product Lines
Thursday 22. May 2008 - NewPage Corporation announced plans today to integrate its Premium, No. 2 and No. 3 paper lines as a result of its acquisition of Stora Enso North America (SENA).
“As we come closer to establishing our line-up of products, we’ve taken great efforts to simplify and structure our grade offerings in a manner where we provide our customers with products that not only have a strong brand recognition, but also the performance, quality and reliability they’ve come to expect from NewPage,” said Steve DeVoe, general manager, sheets and caliper papers.
The NewPage Premium coated product offering is as follows:
— Centura(R) is NewPage Corporation’s fully supported Premium coated
product offering, known for its smooth finish and print quality, 96
brightness and full range of finishes; gloss, silk, dull and matte.
Centura is manufactured with 10 percent post-consumer recycled fiber
and features triple chain-of-custody certification (Forest Stewardship
Council(C) (FSC) Sustainable Forestry Initiative(R) (SFI) and Programme
for the Endorsement of Forest Certification (PEFC)).
— Signature True(R) will be eliminated from the NewPage product
portfolio. For Signature True sheet-fed products, this change will be
effective June 2, 2008. This change is immediate for the Signature
True web product offering.
The NewPage No. 2 coated product offering is as follows:
— NewPage will continue to offer BOTH Sterling(R) Ultra and
Productolith(R) in the No. 2 sheet-fed and web grade offerings.
Trusted by customers for excellent runnability and printability,
Sterling Ultra and Productolith offer various basis weights in gloss,
dull and matte finishes with a 90 brightness. Sterling Ultra sheets
are manufactured with 10 percent post-consumer recycled fiber and
feature FSC certification. Productolith sheets are manufactured with
10 percent post-consumer recycled fiber and feature triple
chain-of-custody certification (FSC, SFI and PEFC.)
NewPage will support three brands within the No. 3 product offering:
— Effective June 2, 2008, Anthem(R) product specifications will change in
brightness from an 87 to an 88 with a cleaner, blue-white styling.
— NewPage will continue to support the Gusto and Fortune grade offerings.
“This latest announcement is further evidence of our commitment to customers to quickly integrate NewPage and Stora Enso North America. We feel the result is a solid, simplified, and sustainable product offering across a wide range of product categories. This includes a tremendous selection of environmentally friendly products made by a reputable and reliable producer, particularly critical in today’s era of heightened environmental sensitivity. NewPage offers a clear and reliable solution for customers seeking peace of mind and verifiable solutions,” stated Dave Deger, vice president, marketing.