Business News
REXAM ANNOUNCES FOCUS FOR 4TH ANNUAL FORMULATION CHALLENGE
Thursday 01. May 2008 - to celebrate the 25th Anniversary of the AirSpray fine mist dispenser, a global call for new eco-friendly products
To mark the 25th anniversary of the air-powered Airspray dispenser, the fourth annual Rexam Formulation Challenge invites entries for breakthrough, eco-friendly product applications utilising this iconic, earth-friendly dispenser used around the world.
With unprecedented demand for, and interest in, eco-friendly product packaging, this years Challenge focus is expected to drive new levels of creativity. Open to manufacturers, contract packagers, distributors and formulators, the product entry must be developed for the AirSpray dispenser, which operates without chemical propellants. Hairstyling and deodorant applications are excluded from the challenge.
Awards include a corporate prize of 10,000 with a personal award for the formulator – and a weekend trip to Holland during Tulip time. Winners of the 2008 Rexam Formulation Challenge will be announced at HBA 2008, scheduled for September 9-11, in New York City. Submissions must be received before August 1st, 2008. Formulations will be evaluated by an international panel of industry experts.
Launched in 1983, the Rexam AirSpray dispenser has greater appeal today than ever before, given renewed consumer focus upon innovative – and sustainable — packaging solutions. It remains the only dispenser to provide a continuous, fine mist spray without chemicals. Air pressure is created through easy pumping of the units cap, which serves as an efficient, integrated piston. As a result, the AirSpray dispenser is ideal for all sorts of applications in household, personal care, food, pet care, automotive and more.
“We expect to see entries with a very high wow-factor, that will appeal to both todays environmentally-conscious consumers, and to manufacturers looking to build brands in our increasingly competitive marketplace,” said Casper Kleiman – Product Manager at Rexam.
Rexam provides innovative packaging solutions for the worlds most famous and respected power-brands, as well as for aggressive, start-up entrepreneurs. “More than ever, new product success depends upon development of compelling, creative, offerings that capture consumers attention and meets a real need,” said Casper Kleiman.