Packaging
SPECIFIC AIRLESS PACKAGING SOLUTION DEVELOPED BY REXAM WRAPS UP TWO NEW PRODUCTS FROM LOREAL PARIS
Wednesday 07. May 2008 - REVITALIFT RIDES DE CASSURE & HYDRA ENERGETIC TURBO BOOSTER
The SkinCare Airless* packaging solution developed by Rexam with a LOréal Paris patented design continues to evolve and dress new products.
REVITALIFT RIDES DE CASSURE: for this new specific skin repair care, the airless bottle protecting the formula from air and light is here dressed up in red, in keeping with the colour code of the REVITALIFT product line and to add emphasis to the power of its anti-wrinkle formula.
HYDRA ENERGETIC TURBO BOOSTER: For this new mens skincare product, Rexam packaging is dressed in orange. An energising colour code for this anti-fatigue treatment which uses the whole unit of twin-shell bottle and dispensing system, developed by Rexam exclusively for LOréal Paris.
Hatched from the partnership linking LOréal Paris and Rexam, the SkinCare Airless solution combines stylish good-looks and high technology. With its uncommon positioning, it is a product with high added value in the mass-market cosmetics sector. This exclusive packaging is the result of synergies from every centre of Rexam Group excellence and is being produced and launched on a worldwide scale in different markets. The ingenious design means it can be produced in very long production runs.
AN ORIGINAL PACKAGING SOLUTION: Total harnessing of the manufacturing and production process, worldwide.
Lower section: twin-shell container, one in PP, the other in SAN.
Upper section: a metallised PP ferrule ensuring perfect air-tightness (the formula is fully protected from air) and a special lockable actuator.
The airless pump, metallisation and assembly are manufactured and assembled at Rexam production sites in the United States, Europe and Asia. Seven parts are directly produced and assembled in the groups plants in France: Le Tréport (SP343 pump), Tournus (actuator moulding, ferrule and purge ring and pump assembly), Simandre (ferrule metallisation, SAN moulding of the transparent shell, PP cup moulding, shell, cup and piston assembly) and Le Creusot.
Vacuum assembly and packing. By simply clicking the top section (ferrule and actuator) into the bottom section (the container), the Rexam patented purge ring creates a vacuum in an atmospheric environment. Simplified implementations mean higher filling rates.