Prepress
The Segre newspaper is to be published in a new e-paper format developed by Protec
Tuesday 29. April 2008 - It offers added value, giving more depth to news content and enriched advertising content
The Segre newspaper has decided to make a technological leap forward and has acquired Protecs MILENIUM E-Paper, a solution that gives added value compared to the e-papers available until now and, therefore, also compared to the paper format. This point is underlined by Segres technical director, Ferrán Perdrix: “We decided on this solution because of its innovative technology”. The application is expected to be fully functional in July or August.
This application gives more depth to news content and stimulates the advertising content due to the innovative technology developed by Protec. The key is that the solution works within the MILENIUM environment, becoming a format in the same way as print or web when publishing contents. Unlike other e-papers, the MILENIUM E-Paper does not generate the product as an image that does not allow one to go further than mere viewing options. Instead, it works with contents. Journalists preparing such contents have complete freedom to decide whether they are to be published in print, web, or e-paper format, or all three.
As a result, more images can be added to the e-paper, plus multimedia elements and links that multiply the value of the information, thus leading to much better, deeper news content. With the e-papers that have existed to date this was impossible, since they were nothing more than flat images. “We can now improve editorial contents, since this application makes it possible to view photos, and to use video or audio clips, or related links. In this way, added value can be given to the paper format,” notes Ferrán Perdrix.
The same applies to advertising, since the application offers much greater flexibility for the creation of all sorts of ads. “Advertising content can also be enriched with links to the advertisers website, or, for example, by changing the static image of the newspaper for a spot advertisement,” says Perdrix.