Prepress

Agfa Graphics, North America Announces GreenWorks, a Customer Recognition Program Encouraging Environmental Responsibility

Tuesday 29. April 2008 - Agfa Shines Spotlight on Printers that Adopt Green Policies using Advanced Digital Plate Technology and In-House Initiatives.

Agfa Graphics today announced an exclusive new program called GreenWorksTM, part of the company’s environmental recognition and support efforts. The GreenWorks program honors those customers that are proactively involved in environmental responsibility including the use of :Azura Chemistry-Free digital printing plates or :Amigo Low-Chemistry digital printing plates. As part of the program, Agfa will assist GreenWorks companies in building awareness about their accomplishments.

Many printing companies today are eagerly adopting greener policies. Print shop owners, managers, employees and customers are thinking more than ever before about future generations. In support of this crucial trend, Agfa, an early proponent of the need for greener technologies, policies and procedures, created the Agfa Environmental Recognition Awards in 2007. That program has evolved into GreenWorks and will go further toward helping Agfa’s customers maximize the results of their green efforts, while giving Agfa a broader platform to spread the word about the need for environmental responsibility.
To become part of Agfa’s GreenWorks program, printing companies must be users of Agfa’s ThermoFuseTM platemaking technology. This includes the top-selling, chemistry-free :Azura plate and the low-chemistry :Amigo plate, both of which have significantly reduced the impact on the environment as compared to conventional digital or analog plates. In addition, GreenWorks printers must also demonstrate that they active in other environmental initiatives, as well as being involved in other efforts such as recycling, reducing waste, or using alternative energy sources in their plants.

“For the graphic communications industry, being green means developing new technologies, adopting smarter policies for daily business operations, and promoting environmental responsibility as broadly as possible so that others become involved,” said Susan Wittner, marketing director, Agfa Graphics, North America. “With the GreenWorks program, we identify those print companies who have successfully adopted greener policies and should therefore be seen as leaders of true environmental responsibility. In addition, we want to connect print buyers seeking environmentally sensitive printers with Agfa GreenWorks printers.”

Agfa provides all GreenWorks printers with a wide range of promotional materials to help them publicize their green initiatives. That can have a positive effect on everything from increased business to improved employee satisfaction.

Companies that have already been designated with environmental recognition awards will automatically become members of GreenWorks.