Business News
CANON U.S.A. PLANTS THE SEED FOR THE CANON FOREST PROGRAM
Friday 25. April 2008 - Nationwide Promotion Offers Consumers an Opportunity to Make a Difference in Their Communities With the Help of Canon
Canon U.S.A, Inc., a leader in digital imaging, and the American Park Network today announced The Canon Forest Program, a nationwide promotional campaign. Beginning in May and running through August, for every 10 new and existing Canon Generation Green products registered, Canon will plant a tree and offer consumers the opportunity to take part in several volunteer programs that will help to revitalize urban parks, gardens and public lands1.
“Canon’s commitment to the environment and helping to make it more sustainable is an inherent part of our corporate philosophy and product offerings,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Through the Canon Forest Program, we want our customers to feel a connection with their Canon Generation Green products, knowing their purchases will contribute to planting trees and revitalization programs, which will help offset our collective carbon footprint.”
Canon’s Generation Green line of products, which includes its PIXMA, imageCLASS printer products and scanners, offers paper-saving technology and energy-saving measures, as well as minimal product packaging, all helping to contribute to the overall sustainability of the environment.
Canon believes that accountability is vital to its sustainability initiatives; this is why Canon, along with the American Park Network, will enable customers to keep track of the program’s progress by visiting www.usa.canon.com/green, when the program commences in May. Here visitors can register their new and existing Generation Green purchases; view a tree counter that will show where and how many trees have been planted, and other features on the site.
Canon established the industry’s first and longest-running Cartridge Return Program in 1990. To date, more than 150,000 tons of toner cartridges have been diverted from landfills.
In addition to Generation Green, Canon U.S.A. protects future generations by helping to preserve nature’s most valuable resources through the support of a wide range of environmental education and conservation initiatives, including the Canon Envirothon, one of North America’s largest high school environmental education competitions; the PBS Nature series; and scientific research and educational programs at Yellowstone National Park.