Consumables
Sun Chemical Introduces Innovative Pearlescent Pigments with Bold New Colors for Cosmetics
Friday 11. April 2008 - Cosmetic formulators looking for new bold and brilliant colors, can now use SunPRIZMAä, a new pigment product line from Sun Chemical that provides 10 new shades of intense color and superior pearlescent luster that previously did not exist on the market.
Unlike most pigments manufactured, SunPRIZMA achieves excellent opacity and intense color palettes without additional blending with absorption pigments. While absorption pigments lose their color during perspiration or other similar alkaline conditions, SunPRIZMAs pigments maintain their bold color and shiny pearlescent luster.
“Todays cosmetic customers want luminous, flawless-looking skin and they are increasingly looking for dazzling effects and bold colors in their makeup,” said Martha Davies, Global Product Manager Special Effects, Performance Pigments Group, Sun Chemical. “SunPRIZMA provides a rich pearlescent tone when applied to the skin. Also, thanks to the iridescent nature of the pigments, makeup products can display a full palette of colors when viewed at different angles.”
SunPRIZMA pigments come in 10 bold new color shades, including: Platinum Silver, Celadon Gold, Mandarin Myst, Concord Crush, Sapphire Night, Aegean Sea, Stardust Gold, Malachite Green, Cherry Marmalade and Basalt Silver.
Available under the Sun Chemical brand name, all SunPRIZMA pigments are made with the highest purity standard and compliant with all global regulations.
SunPRIZMA will be showcased to cosmetics formulators and designers at Sun Chemicals Stand #D156 at In-Cosmetics in Amsterdam on April 15-17.