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R.H. Donnelley Executives to Discuss State of Yellow Pages Industry at 2008 Yellow Pages Association Conference and Exhibition

Thursday 03. April 2008 - Chairman and CEO and Others Will Offer Industry Vision and Thoughts on New Media, Sales Strategies and More

R.H. Donnelley (NYSE:RHD), a leading print and online local search company, today announced that three members of its leadership team will be featured presenters at the 2008 Yellow Pages Association Conference and Exhibition. David C. Swanson, R.H. Donnelley’s chairman and CEO and chairman of the Yellow Pages Association, will deliver the keynote address and opening remarks at the Conference, while Peter J. McDonald, president of R.H. Donnelley, and Jeffrey H. Porter, vice president of DexKnows.com, will also present on separate panels. The Conference begins April 5 and will be held at the Mandalay Bay Resort and Casino in Las Vegas.

In his keynote, Swanson will address several points, including the state of the industry, why the print Yellow Pages remains an important component of local businesses’ marketing efforts, and the importance of selling value versus just selling products. His keynote address will take place April 7 at 8:45 a.m.

McDonald will offer his thoughts on effective sales strategies as part of the “Sales Panel” to be held April 7 at 11:30 a.m. McDonald will discuss how publishers can address sales challenges and ensure continued revenue and customer growth.

Porter will be one of the speakers on the “Local Mobile Search Panel: New Media and Video Tools, Adoption Driving Usage or Usage Driving Adoption.” As one of the key leaders behind DexKnows.com, Porter will discuss the increasingly important role the Internet plays in local search. The panel will take place April 8 at 11:00 a.m.