Consumables
Continental Grafix is upbeat after EuroShop
Wednesday 12. March 2008 - EuroShop show has been full success for non adhesive one-way-vision products
After a rather slow start on the first day of the show, the rush demand did start rapidly on the second day. At the end of the EuroShop trade fair show in Dusseldorf the whole team of Continental Grafix has taken positive stock out of the show and was highly satisfied. Expectation has been far exceeded. One of the most interesting points was the fact that booth visitors belonged to a complete new target audience. Today – after some days of rest – Continental Grafix, the European manufacturer of perforated printed media and specialist for high quality one-way-vision products, is looking back to the show with positive and ambitious feelings.
The team of Continental Grafix has focussed from the beginning on the non adhesive products. Especially the perforated rigid PVC panoRama Star in combination with the transfer adhesive tape panoRama Stick as well as panoRama Screen have been shown in a large application. These applications in particular have caused great interest and have attracted many visitors of famous advertising agencies, brand representatives and big commercial enterprises. Names such as Coca Cola, Kraft Foods, Wolford, Wal Mart and Palmers can now be found among our new leads.
The solution with the transfer adhesive panoRama Stick has triggered most attention at our booth. By using this innovative product every single employee will be able to apply a poster on the inside of a window – even without a course of instruction – which will also show a transparent effect if combined with panoRama Star. It was not unusual to hear comments such as “This is the solution for which we have been looking for so many years. We dont need to send a specialized team for window decoration anymore to each shop if a campaign changes”. Especially the advantage not to send additional staff for decoration purposes and the save cost has approached most prospects.
First orders for panoRama Stick but also for the light one-way-vision textile panoRama Screen have been placed just a few days after the exhibition. Post-marketing work to get in touch with all leads has now started although we are already in the preparation for the next shows Fespa Digital in Geneva and Drupa in Dusseldorf.