Inkjet & Digital Printing
Xerox Earns Top Honors in 2008 CRN Channel Champions Study
Monday 10. March 2008 - Xerox Corporation (NYSE: XRX) has been named the 2008 Channel Champion in the Workgroup Color Printers and Multifunction Printers categories by CRN magazine, a leading industry publication for businesses that sell technology, services and solutions.
More than 2,000 solution providers, including value added resellers, responded to the annual Channel Champions study, which asks for a ranking of manufacturers based on such attributes as product quality and reliability, financial benefits, and channel program support and satisfaction.
“For the last 17 years, solution providers have come to rely on the CRN Channel Champions study as a way to evaluate the leading technology vendors in the Channel today,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. “We congratulate Xerox for delivering high quality solutions that satisfy business partners.”
Xerox helps resellers worldwide grow their businesses through a broad range of products and a variety of programs. For example, the Peak Program is designed for resellers in the U.S. and Canada that focus on solutions and operate a face-to-face selling model. Peak partners are rewarded for performance and value-added contributions with product rebates and marketing perks, such as sales leads, marketing development funds and free online training for new products.
Last month, Xerox announced several enhancements to the program, including increased rewards and training programs, deal registration, and access to even more products and solutions.
“This award comes from the very community we work hard every day to support,” said Jerry Farmer, senior vice president, Xerox North American Resellers. “In many ways, it’s a validation of our efforts and commitment to creating the best possible relationships with our channel partners.”
In addition to enhancing its programs, Xerox also recently strengthened its color product line with the introduction of several color printers and multifunction printers, including the Phaser 6125 color laser printer, color printer, Phaser 8860MFP color multifunction printer and WorkCentre 7200 color multifunction series.
Xerox was honored at an awards ceremony March 6 at Everything Channel’s XChange Solution Provider conference in Los Angeles, a gathering of channel and partner professionals.