LFP - Large-Format-Printing

EPSON MAKES FESPA DIGITAL DEBUT

Thursday 06. March 2008 - Epson will launch new technology to enter new markets

Epson Europe will be exhibiting at Fespa Digital for the first time from 1-3 April at the Geneva Palexpo, Switzerland. On stand B81, the company will be showcasing new technology that will deliver higher levels of quality into the digital signage market adding value to POS (point of sale) advertising, marketing and photo/fine art production.

“We are excited to be making our Fespa Digital debut with new technology that will enable us to move into new market sectors whilst maintaining our leading position in the traditional large format printer market,” says Claes Jeppsson, Senior Business Manager LFP, EMEA. “2008 will continue to see Epson’s knowledge and expertise in its core technology enable it to position inkjet for use in commercial production-orientated applications, such as Print-for-Pay (PfP), which demand exceptionally high quality combined with fast turnaround such as POS advertising, quick fire marketing, exhibition signage and art reproduction.”

Epson Stylus Pro 11880
Featured on the Epson stand will be the Epson Stylus Pro 11880, Epson’s first 64″ (1.6m) large format printer. Designed for professionals in the photography, fine art (reproduction) and proofing markets, the Stylus Pro 11880 features a MicroPiezo Thin Film Piezo? (TFP) printhead for superior printing performance and also benefits from being used with the new formulation of UltraChrome K3? with Vivid Magenta.

UltraChrome K3 with Vivid Magenta
UltraChrome K3 with Vivid Magenta delivers an expanded colour gamut and improved ink stability making it an even better choice for professionals in the high quality signage and fine-art sectors. The full ink set includes nine ink cartridges: photo black, matte black, light black, light light-black, cyan, light cyan, yellow, vivid magenta and vivid light magenta. The two magenta inks use new high-density pigments that create more vibrant colour, especially blues and magenta, for example those found in seascapes or landscapes.
UltraChrome K3 ink with Vivid Magenta enables superb grey balance and precise colour without any colour cast. It also maintains the superior features of the UltraChrome K3 ink such as great colour accuracy of neutral and dark colours, excellent short-term colour stability and smooth tonal gradation from shadow to light. Furthermore, the issue of metamerism is virtually eliminated with this ink set.

Epson Europe looks forward to welcoming you to its stand B81 at the Palexpo Geneva on 1-3 April 2008 where it will provide a more in-depth look at these new technologies and products.