Inkjet & Digital Printing
Direct Group Purchases First Oce JetStream Full Color Inkjet System in US Market
Wednesday 05. March 2008 - Outstanding color, flexible workflow and high speed enable large-scale personalized marketing campaigns
Oce, an international leader in digital document management and delivery, announces that direct marketing powerhouse Direct Group has selected the Oce JetStream(TM) full color, high speed inkjet printer to build on its capabilities in “trigger” personalized marketing campaigns for financial services clients and other customers. These campaigns use communications launched or “triggered” by life events such as retirement. The Oce JetStream 2200 system will help Direct Group support sophisticated large-scale direct marketing campaigns for their multi-channel clients. Direct Group has already successfully tested the technology for a major financial client, with compelling results.
In the face of rising postal rates and the resulting demand for greater campaign effectiveness, major marketers are increasingly shifting to more highly personalized trigger mailings that generate significantly greater response rates than traditional direct marketing techniques. The Oce JetStream 2200 system will enable Direct Group clients to take advantage of this shift.
“The Oce JetStream 2200 system will help our clients improve results and control costs by leveraging trigger-based personalized mailings, and implement more effective postal strategies to combat rate increases,” said Direct Group President and CEO Don McKenzie. “The revolutionary capabilities provided by the Oce JetStream system will allow us to deliver improved response rates for our clients, while significantly lowering total campaign costs for customer acquisition programs, including postal and logistics expenses.”
“Innovative high-speed production color inkjet products like the Oce JetStream open up new market opportunities through speed, high quality color levels, and cost of operation,” said Jim Hamilton, Group Director of InfoTrends Production Hardware Consulting Services. “Direct Group is using the Oce JetStream combined with Oce PRISMA(TM) software to meet the evolving needs of a customer base that is demanding highly effective personalized direct mail campaigns.”
“With its selection of the Oce JetStream, Direct Group is positioning itself as a leader in the rapidly growing industry adoption of transpromo marketing,” said Kemal Carr, President of industry advisory firm Madison Advisors. “Sophisticated data handling and personalization capabilities, color, speed, and quality are critical to successful TransPromo marketing. With the Oce JetStream, Direct Group gains all of this and will be able to offer its clients truly cutting-edge marketing applications.”
“We are excited to be a part of this important new business direction for Direct Group,” said Mal Baboyian, President, Production Printing Systems, Oce North America. “When we introduced the Oce JetStream series, we said it would give customers all the power they need to capture lucrative new business, and now the Direct Group purchase is the first proof of that. Direct Group customers will benefit significantly from more extensive opportunities to produce higher-impact programs by combining our technology with strategic multi-channel communications.”
Another factor that was important to Direct Group was the attention to sustainability and environmental impact. “Oce has been recognized for its social and environmental responsibility by a number of international organizations, and we appreciate that this commitment has been carried through products like the Oce JetStream,” Mr. McKenzie noted.