Business News
Konica Minolta Recognized as #1 Brand for Customer Loyalty in the MFP Office Copier Market
Tuesday 04. March 2008 - Brand Keys Customer Loyalty Engagement Index Rates Konica Minolta Best in 2008
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2008 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category. Each year New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys 24,000+ adult Americans to determine how brands rank in customer loyalty.
Brand Keys research identified Konica Minolta as number one in the “MFP Office Copier” category for the first time this year based upon the companys ability to engage consumers and create loyal customers when measured against the “ideal” office copier. The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. Brand Keys formulates the “Ideal” for the category by asking respondents to characterize their perfect product – MFP, major sports league, computer, pizza, etc. The result – the category “Ideal” – sets the standard for excellence within the category.
“Konica Minolta is honored to be recognized as the top office copier manufacturer for the first time by Brand Keys, which validates our dedication to serving our growing customer base with advanced imaging and networking technologies,” said Kevin P. Kern, vice president, marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc. “This award shows that our award-winning bizhub, magicolor and pagepro brands are ranked highest in the category for meeting customer expectations, and further intensifies our commitment to providing the highest quality technology solutions for our customers and business partners.”
“At a time when providers and services are fast turning into “category placeholders”, it is a testament to the vitality of the Konica Minolta brand that they are able to engender these levels of loyalty,” noted Robert Passikoff, Brand Keys founder and president. “With loyalty comes both preference and profits and we offer our congratulations to Konica Minolta for this success.”
Brand Keys can accurately predict which products and services people will buy in the coming 18 to 24 months. Since the early 1980s, Brand Keys has been developing and refining a proprietary customer-listening system that goes beyond traditional methodology, providing clients with measures that show where their brand equity lies, and what customers are thinking about.