Prepress

Looking to Hit a Moving Target? Melissa Data Announces New Movers Mailing Lists to Reach New Movers with Timely Household Offers

Tuesday 04. March 2008 - Melissa Data, a developer of high-performance mailing technology solutions, is announcing the availability of a new online database for New Movers that will be demonstrated at the upcoming AIIM/ON DEMAND Conference in Boston, March 4-6.

New movers, whether they’re renters or homeowners, spend more on home-related purchases within the first three months of living in their new residence than most people do in three to five years. The New Mover online database is updated with over 100,000 new records weekly – allowing marketers and mailers the opportunity to easily customize, order and download a fresh, targeted mailing list in minutes to put household offers in front of movers during this critical three-month window of opportunity.
“When people move they often replace items or buy new items for the household almost immediately,” explained John Hull, Vice President of List Sales for Melissa Data. “It is pretty easy to understand that businesses targeting these households will be thrilled at how easy it is to select, purchase and download a targeted New Movers list using our online list services site.”

New Mover Selects:

— Mover Date (from and to)

— Household Income

— Contact Age Group

— Home Owner/Renter

— Home Value

— Move Distance

— Presence of Children

— Mail Response Information

Geographic Selects:

— ZIP Code

— City

— County

— State

New Mover records are compiled from multi-sourced data, updated weekly, scrubbed and CASS/DPV verified with ZIP + 4 codes to ensure 100% deliverability at the lowest prices guaranteed.