Business News
Print Media Academy Presents its Seminar Program for 2008
Friday 01. February 2008 - The Print Media Academy (PMA) in Heidelberg is presenting its annual program for 2008 under the title "Where Professionals Learn from Professionals". The range of courses on offer for the print media industry includes more than 40 seminars, training courses and workshops. The various events provide information on industry expertise, production know-how, sales, marketing and management. They aim at print buyers, specialists and management staff throughout the print media industry.
“The print media industry is in a constant state of flux. We must play an active role in shaping and coping with these changes. Professional training activities provide the necessary support,” explains Bernd Schopp, Head of the Print Media Academy.” Just as machines need regular maintenance and software solutions require upgrades, so managers and employees must be given ongoing training. Education is becoming an increasingly important factor for print shops as they strive to offer their customers top quality and services.”
The Print Media Academy offers training courses on Heidelberg products, technological innovations, business management, sales, and international management as well as an advanced course on “Print Media Management”.
The Print Media Academy in Heidelberg is the hub of a global network currently extending across 18 locations in 15 countries. The Academy has four sites in Germany alone – in Heidelberg, Ludwigsburg, Mönchengladbach, and Leipzig. All sites communicate on a regular basis and share information on the latest trends in the print media industry. In 2007, the Print Media Academy opened its new “Educ@te Center” in Eppelheim near Heidelberg. With around 140 approved and experienced trainers and the latest Heidelberg technology on an area covering 8,500 square meters, this training center is unique in the printing industry worldwide and provides an ideal place for Heidelberg to hold its professional product training courses. Each year, around 17,000 participants attend training courses held by the Print Media Academy network.