Inkjet & Digital Printing

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HP Indigo press 3500

Tuesday 29. January 2008 - HP today announced that Your Print Solution has invested in the UK’s first HP Indigo press 3500. The press, launched in May 2007 at HP’s Graphic Arts Summit in Rome, was purchased from HP partner The Digital People, at Digital Print World (DPW) in London last year.

Your Print Solution is using its new HP Indigo press to produce a wide range of collateral and commercial materials for print management agencies, as well as direct to businesses; these products were previously produced on an HP Indigo press 1000, also purchased from The Digital People.

“When the time came for us to invest in a new digital press we knew we wanted to stay with HP because of the great print quality,” said Steven Brown, managing director, Your Print Solution. “The launch of HP Indigo press 3500 was a great opportunity to invest in the latest technology.”

The HP Indigo press 3500 builds upon the success of the HP Indigo press 3050, offering commercial and in-plant printing companies a high-quality digital press at an entry-level price. The press provides an ideal printing solution for small volume marketing collateral, direct mail, books and manuals. Providing simplified operation with the HP Indigo Press Production Manager and state-of-the-art colour management with four and six colour Pantone emulations and ICC profiling, it offers increased production value and productivity, enabling volume-based profit opportunities.

Over the last few months Your Print Solution has seen a significant increase in personalisation and variable data work, which the new press handles efficiently and quickly. All jobs are now printed in-house, making production more cost-effective for Your Print Solution and enabling the company to pass on savings down the supply-chain.

During the first six weeks of production the HP Indigo press 3500 ran from 8am to 4am to cater to demand, printing jobs as varied as personalised Christmas cards to 350 page financial reports.

“The press is so easy to work with, the colours are fantastic, the print quality is great and we have significantly increased our productivity,” said Brown. “We have had to double our paper supply and make further investments in finishing equipment to ensure we are maximising the press’s capabilities.”

Your Print Solution recently produced 2,000, four-page application forms for nationwide stores of a popular high-street retailer, using its HP Indigo press 3500. The lead times for printing this job lithographically would have been between four and five days, however, using its new digital press the company was able to deliver all 2,000 items the same evening.

The production speed of the new HP Indigo press 3500 – up to 68 pages per minute (ppm) in four-colours or 136 ppm in monochrome – has also enabled the company to take on more print-on-demand work.

http://www.hp.com
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