Newspaper & Mailroom
Top Three Swedish Newspapers Join Together to Invest in Atex Solutions
Wednesday 23. January 2008 - Dagens Nyheter, Göteborgs-Posten and Sydsvenskan have signed a frame agreement with Atex for the supply of both advertising and circulation systems Atex solutions will help the three newspapers to expand their digital business by aggregating print, web and all other publishing channels
Atex, the worlds largest provider of mission-critical software solutions and services to the global media industry, announces that Dagens Nyheter, Göteborgs-Posten and Sydsvenskan, the top three morning newspapers in Sweden, have made a unique joint effort selecting an advertising solution from a single vendor. The parent corporations, Bonnier Dagstidningar and Stampen, have signed a frame agreement with Atex for both advertising and circulation systems. The first newspaper to go live with advertising during 2008 is Dagens Nyheter, followed by Göteborgs-Posten 2009 and Sydsvenskan 2010. Additional newspapers owned by the same corporations will follow.
“We are happy to be able to upgrade to an advertising solution which will enhance and help our advertisers and staff,” said Lena Hermann, President at Dagens Nyheter. “Atex provides a modern solution that enables future changes in our printed products. We also feel confident we can achieve all possible requirements from advertisers in DN.se and other coming and existing channels. Lastly it is important for Dagens Nyheter to cooperate with Sydsvenskan and Göteborgs-Posten in order to simplify in cross selling.”
Lars Rundblom, CEO Göteborgs-Posten added, “To us it has been important to select a vendor we can have confidence in. It is extremely important to be in the front and have a system that supports our ideas and future selling in multiple channels. With a modern system we also achieve a greater flexibility and simplicity when adding new offerings.”
“This is the most exciting contract in Scandinavia for a long time”, says Johan Seeman, Global Sales Director Atex. “The Scandinavian market is an innovative market for efficient ad production and the fact that Atex is strengthening its position is a very clear signal to customers in the rest of the world.”
“The selection process has been very impressive”, says Per-Ola Rydgren, Managing Director Atex Scandinavia. “We are very pleased to see how our solutions fulfill the need for joint ventures in the market, also between corporations that do not have a mutual ownership. The strength in our products regarding integrating new media as a natural part of a booking process is yet another reason why more customers will make the same selection of solutions going forward.”
Joakim Radermacher , Director of Sales at Sydsvenskan, summed up the project by saying “A modern and sales oriented solution improves our abilities to cross sell into multiple channels, which is becoming very important for us. We are very pleased with the fact of having the best solution in the market.”