Packaging
German Nature and Biodiversity Conservation Union and Volkswagen Bank direct Promote Environmental Protection through Co-Branded Credit Cards
Wednesday 16. January 2008 - Giesecke & Devrient is supplying VISA cards with a choice of six different animal motifs
At the beginning of January 2008, the German Nature and Biodiversity Conservation Union (NABU) and Volkswagen Bank direct launched their joint NABU VISA Card. The EMV card is produced and personalized by Giesecke & Devrient (G&D), the worlds second-largest provider of payment card solutions. With this credit card, NABU and Volkswagen Bank direct are broadening their commitment to environmental protection.
NABU customers can personalize their credit cards by opting for one of six animal motifs (wolves, bears, lynx, robin, snow leopard or stork). Each of these motifs symbolizes a current NABU project.
To promote environmental protection, the first annual fee of 10 euros goes to NABU. Thereafter, the nature conservation society receives a certain proportion of the credit card transactions made using the NABU VISA Card.