Consumables
Parade Label WS Linen enhances both performance and visual appeal
Wednesday 18. September 2024 - It boasts outstanding results both in terms of performance and visual appeal. The papers launch at the beginning of October coincides with the completion of Sappis significant investment project at Sappis Gratkorn site.
Sappi supplements its wet-strength label paper portfolio with a new embossed version
Sappi Europe, the leading global manufacturer of speciality papers, is expanding its portfolio of wet-glue wet-strength label papers with a linen embossed version of its successful Parade Label WS label paper. Produced at Sappi’s Gratkorn mill in Austria, the new Parade Label WS Linen exhibits excellent printing and converting results – targeting applications such as returnable beverage bottles.
Two years ago, in September 2022, Sappi announced the investment of tens of millions of euros in a state-of-the-art technical infrastructure at the site. The project was aimed at ensuring production capacities of wet-strength, alkali-resistant label papers in the future and at establishing its position as a full-range supplier of label papers over the long term.
• Parade Label WS Linen elevates label performance and visual impact
• Validation results: confirmed precision and speed for premium brands
• Investment project at Gratkorn mill successfully completed
• Sappi: a reliable partner for the beverage industry
Parade Label WS Linen: impressive performance and visual appeal
Sappi’s Parade Label WS, a wet-strength and alkali-resistant label paper, which is now established on the market, has convinced users worldwide with its impressive printing and finishing results. With the company’s latest new product – Parade Label WS Linen – Sappi continues its success story with wet-glue label papers. This one-side double coated wet-strength paper primarily targets wet-glue label applications, such as returnable beverage bottles.
Linen embossing not only enhances the visual appearance, but also label functionality, which results in superior labelling performance due to improved separability of the labels and greatly reduced static adhesion. The paper, available in 65, 68, 70, 75 and 80 g/m2, also ensures superior washability of the labels in the bottle preparation process for reuse. This works especially well with papers which have been metallised to create eye-catching labels.
Sappi will be presenting its new Parade Label WS Linen as well as many other great products for beverage applications at this year’s FachPack (24 to 26 September) in Hall 4A, Stand 306 and BrauBeviale (26 to 28 November 2024) in Hall 4A, Stand 410 in Nuremberg.
Successful validations of labelling performance and visual impact
It was only in September 2023 that Sappi launched Parade Label WS in the classic Gloss version. Since then, the wet-strength and alkali-resistant paper is being produced and delivered to selected customers – as part of a long-term validation programme which now comes to an end. The validations, carried out with brand owners as well as converters and printers, delivered convincing results in terms of quality and performance. Brand owners were satisfied about the paper’s exceptional display of their brand image and flawless labelling performance – even with high-speed labelling lines at up to 70,000 bottles/hour. Converters and printers were positively impressed with the high printing speed and excellent printing results achieved with Parade Label WS.