Offset Printing

Mark Andy and RFID: Empowering Sustainable Practices in the Label Industry

Thursday 14. December 2023 - RFID technology has revolutionized how brand owners manage their operations and embrace sustainability. By partnering with Mark Andy, converters are better able to support their customers in waste reduction, resource optimization, and environmental responsibility.

Sustainability is no longer a buzzword; it’s a necessity. Companies are looking for innovative and effective solutions to reduce their environmental impact. The implementation of RFID (Radio Frequency Identification) into the supply chain has proven an effective way to do this and Mark Andy, a global leader in printing and converting equipment, is seeing an increase in the number of converters looking to add RFID insertion into their portfolio.
RFID technology has revolutionized how brand owners manage their operations and embrace sustainability. By partnering with Mark Andy, converters are better able to support their customers in waste reduction, resource optimization, and environmental responsibility.
A major advantage of RFID technology is improved inventory management. Accurate real-time tracking minimizes waste and overstocking, optimizing the supply chain. This reduces environmental impact and yields significant cost savings by eliminating excess production and mitigating the risk of product obsolescence.
RFID technology also enhances product traceability and authentication. By incorporating RFID tags, companies can ensure the authenticity and responsible sourcing of their goods. This helps combat counterfeiting, which not only harms businesses but also poses environmental risks due to substandard manufacturing processes.
Streamlining logistics and distribution processes is another benefit RFID technology offers. Real-time tracking from manufacturing to the consumer minimizes transportation emissions and optimizes route planning. Reducing unnecessary transportation and enhancing delivery accuracy further reduces the company’s carbon footprint and contributes to a greener future.
For more than 20 years Mark Andy has partnered with industry suppliers to offer high-quality RFID insertion technology, consistently innovating to meet the evolving needs of the market and empowering businesses to embrace sustainability, optimize operations, and make a positive impact on the environment.