Prepress
Printbox delivers next-gen product personalization to Sams Club – US retail giant
Tuesday 02. May 2023 - Sams Club Photo and Customization Services business had a strong Q4 by bringing its members access to enhanced photo printing services, made-to-order apparel and home goods, as well as professional photographers.
The new and expanded platform was produced by Amaze Software and utilizes Printboxs AI-enabled editors wherein products can be designed and created for preview faster – saving members time.
“Were creating experiences and offerings that allow us to revolutionize the photo and customization category at retail for our members. Were positioned to transform our services into a next-gen personalized product and photo shopping experience. Knowing our members can capture and make memories in a flash is exciting”, Charles Moore II, Omni Senior Merchandising Director, Photo and Customization at Sams Club
Changing Personalization
Micha? Czaicki, CEO of Printbox, says: “Our mission is to provide e-commerce companies access to a top-notch personalization platform that allows them to create best-in-class online stores. Cooperation with such a huge-scale business as Sams Club was a natural consequence of the companys strategy. Thanks to our work, businesses worldwide can build a loyal customer base and increase sales.”
Photo Services convenient as never before
Convenience and simplicity are something Sams Club members expect. The platform provides users with comprehensive tools that adapt to the markets ever-changing needs. The set of new photo editors uses Smart AI that helps automatically create photobooks in under two minutes. Furthermore, its optimized editors enable members to upload and order thousands of prints in a single order. Thanks to the analysis of buyers behavior and machine learning mechanisms, Sams Club members can personalize products on an unprecedented scale.
Prioritizing Personalization
Sams Clubs ambition is to create the most versatile platform on the market for customizable products. The company is taking its personalization offering to a new level by adding apparel.
The customizable?holiday sweaters?allow members to personalize clothing for friends and family – taking full advantage of the ugly holiday sweater trend. The service, which will include seasonal offerings in the future, gives members access to design templates they can personalize.
“Were looking closely at customization and laying the groundwork to set Sams Club up as a destination for quality personalized items that you can customize for less” said Moore. “The entire services team works every day to deliver more value to our members inside the club and online with expanded offerings that deliver additional benefits to our members.” – he adds.