Packaging

Efficiency at the point of sale: Displays for the food producer Deli Reform

Friday 29. November 2019 - The cost-effective sales promotion POS display for Deli Reform has been created from well-proven trays and innovative display corners. The smart display solution promises a high sales-promoting impact with little effort and low cost for the traditional companys margarines and spreads. Thimm uses a combination of the flexo-preprint and digital printing for its production.

The Deli Reform range includes different types of margarines and spreads. The products are made primarily from vegetable oils and fats and are transported and sold in trays made from corrugated cardboard. Thimm prints these trays using the flexo-preprint process, the unique belt technology, and produces them from sophisticated EE-flute. The integrated stacking corners protect the products along the entire supply chain. Openings on the sides of the automated tray packaging ensure consumers have maximum visibility of the Deli Reform products.
Thimm developed the display corners to promote impulse purchases at the point-of-sale. These corners are extremely easy to attach to a chep pallet on which the trays are stacked in groups. The commercial benefits of digital printing technology for promotional campaigns and ability to use different print images, made it the right process to use for the production. The cost-effective display provides space for a high-impact advertising surface and therefore, as an additional secondary placement in the food retail outlet, promotes both the brand and sales.