Inkjet & Digital Printing
Ritters Communications Expands Capabilities, Increases Quality with Heidelbergs Versafire EP
Monday 29. April 2019 - Focused on matching trademark colors, Ritters Communications, a family-owned business in Fort Lauderdale, Florida, installed the Heidelberg Versafire EP to produce consistent high quality on a variety of substrates including synthetics.
“We strive to meet every marketing need – from concept to delivery,” said Peter Finke, Production Manager at Ritters Communications. “Whether its direct mail or cross-channel marketing, our customers expect the very best from us this is why we chose the Versafire EP.”
Printing at 4,800 x 2,400 dpi and with a new toner formula, the Versafire EP exceeds the challenging expectations of Ritters Communications customers, while still running at speeds of up to 135 letter pages per minute.
“Many of our customers require specific colors that have to be consistent, so it was really important to find a press that would meet this need,” said Finke. “A few weeks ago, we had a customer who required us to use a certain red. We were worried that the color would not match since we had to do it on uncoated paper. Once it was completed, we realized that it was far superior than it would have been if we printed it on another press. The color was perfect on the Versafire.”
Heidelberg Gives You Industry-Leading Quality
Another trait of the Versafire that is changing the game at Ritters Communications is the ability to print up to 13″ x 27.5″ sheets while also supporting 24-point stock plus a variety of synthetics. According to Finke, “The ability to print different types of synthetics is really helping us market to our customers in new ways. One of our new offerings is being able to print on magnet blanks, which we are really excited about. When printing, the sheets are demagnetized but heavy. Then we magnetize them and send them to our clients customers. We believe this will be really effective because its more than just a sheet of paper – its something that can stick to a refrigerator as a constant reminder to use our clients services.”
The digital press also includes a variety of advanced technologies including the automatic high-precision inline registration, which actively controls every sheet so that they are steered and adjusted automatically.
Additionally, the inline sensor on the Versafire EP color calibrates the engine automatically by measuring the registration target, feeding it back in the machine, and setting it up making this press simple to use for all printers.
“Any job we need, we are able to send it to the press, and the Versafire is able to figure it out automatically. Every job weve printed on the digital press has been almost or exactly the same quality as printing on a litho press,” said Finke. “Here at Ritters Communications, we believe that you need to purchase the best on the market to give you the value and service that will make you stand out. Ive found that with Heidelberg, no matter if its litho or digital, we get the industry-leading quality we need to be competitive.”
About Ritters Communications
For 31 years, Ritters Communications has been a premier source for direct marketing and direct mail communications in Florida and the Southeastern US. The company has built a reputation as an industry leader by delivering exceptional quality in print, direct mail, digital marketing, and multi-channel marketing campaigns.