Offset Printing

Koenig & Bauer road show on market trends in commercial and packaging printing

Thursday 25. April 2019 - Following a very successful year in 2018, with several installations of sheetfed offset and flexo presses in Malaysia, Koenig & Bauer (SEA) organised a special road show and seminar for the regions users and prospective customers last month.

The objective of the event held in Kuala Lumpur was to inform the market on the latest trends and technical solutions which could help printers in the region to become more competitive and profitable in their business. In addition, the audience was brought up to date on current sheetfed, digital and flexo printing technologies.
Beyond the core printing process, the participants were also provided with comprehensive information on the group’s portfolio of flatbed and rotary die-cutters, as well as the latest range of folder-gluers. Since the beginning of the year, after all, Koenig & Bauer has been able to offer customers a full spectrum of European-manufactured equipment for folding carton production.
Robust machinery, automation and data-driven business models
A presentation given by Sascha Fischer, head of product management at Koenig & Bauer Sheetfed, met with especially great interest. He spoke about the technical highlights, cutting-edge automation features and tailored configurations of Rapida sheetfed offset presses, which have helped to establish Koenig & Bauer as the market leader in the packaging segment.
Perfecta product manager Clemens Berndt introduced his company’s latest cutting technologies and explained how the current range of high-speed cutters can contribute to automation and optimisation of the process chain. Important topics in both presentations were the possibilities to implement data-driven services and business models, along with examples of successful installations in Southeast Asia.
Customer-centric service
For general manager Billy Yap, the seminar was an ideal occasion to introduce the local service team of Koenig & Bauer (SEA) to the audience. At the same time, he provided information on the individually configured service packages, proactive and predictive services, remote support, performance reports and consulting services offered by Koenig & Bauer.
All the presentations were accompanied by lively and constructive discussions. At the same time, there were ample opportunities for networking to gain an even better understanding of the users’