Consumables

The clear sustainable choice: UPM Raflatacs Vanish PCR with recycled content face and liner a global first for clear film labeling

Thursday 06. December 2018 - UPM Raflatac is boldly taking a leap forward in its promise to label a smarter future. Its new sustainable VanishPCR line of ultra-thin clear film labels are now available in the EMEIA region. Featuring 90 percent recycled content face and liners, these no-label look labels will allow brand owners to increase their sustainability without sacrificing performance!

More and more iconic global brands are setting ambitious sustainability targets for their packaging materials. Vanish PCR is the only clear-on-clear labeling solution on the market that incorporates recycled content. Suitable for glass, clear PET or metal containers with a functional barrier, these labels are now available worldwide. They are ideal for any brand in the home and personal care, beverage or food segments in need of clear label materials. Best of all, the clarity and performance are equal to any standard clear-on-clear construction.
“As the world’s most sustainable labeling company, we want to offer our customers innovative solutions that promote and enable the circular economy. Vanish PCR is an excellent example of that,” says Robert Taylor, Director, Sustainability, UPM Raflatac. “Constructing clear label face and liners from recycled content has never been seen in the packaging industry before. Together with our partners we can make a smarter future beyond fossils and close the circle.”
“Customers in the EMEIA region are looking for more sustainable alternatives. These alternatives must have have the same excellent performance customers have come to expect from UPM Raflatac,” adds Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac. “With our new Vanish PCR clear thin film labels you can meet – or even exceed – your sustainability targets while also achieving a premium no-label look for your containers.”