Consumables

Floor graphics from Gandong

Thursday 13. September 2018 - Walking around with our eyes glued to a smartphone is now a widespread habit, so much so that in America the tech walk even has a name: the zombie walk. Today, more than ever before, pavements are a medium that should be seriously considered when implementing a multichannel strategy. However, this channel has more particular characteristics in respect to walls and ceilings, because it is constantly being walked on and therefore less durable.

Once again Guandong meets emerging tendencies with next generation products, developed ad hoc by its R&D department for this specific application. The company presents a range of new media supports for pavements in a special folder containing samples and technical fact sheets. Among the proposals for floor graphics are special materials that will fully satisfy the needs of even the most creative communicators: from media supports for carpeted floors, which can be applied to rugs and carpets, to print&walk materials for short life communications for events and promotions, right through to Mak Flooring, a totally non-slip surface (R13) and therefore suitable for stairs, wet pavements and humid surfaces. All materials with guaranteed performance. For applications destined to last over a long period of time, the special  anti-slip layer (R10) should be also be used to protect prints on regular self-adhesive vinyl. “The new folder dedicated to floor graphics is fruit of many months of hard work and commitment to perfecting extremely innovative media supports, which offer new levels of performance to printers and communicators who are continuously searching for technically evolved solutions for high impact messages”, explains Fabio Elmi, Guandong’s marketing director.