Consumables
What if innovation was represented by the A3 Plus format?
Wednesday 18. April 2018 - Guandong discloses trends in innovation from the picturesque Piazza Italia: the future is already here, exactly where you spot Magnus
Fespa will create a unique setting this year, through the atmosphere emanated by Italian famous squares in the world: welcoming and suggestive with various small coffee and aperitif tables. Guandong has set up an outstanding set design with a maxi backlit screen and floor graphic prints to present the companys vision as a Spot Decò forerunner. Communication is changing, especially in the retail world, where it must be instant, fast and flexible, in a word ‘spot-on’. According to Fabio Elmi, Guandong Italys Marketing Manager “innovation is underway, and it is time for the whole supply chain to get organized appropriately: services on the spot, printers for in-store and public spaces, materials which change messages in 1 minute”.
Italian entrepreneurship, once again, stands out for its insight and ingenuity. “We have been disseminating culture for years and are now at the forefront in promoting the Spot Decò concept, which has now been consolidated,” adds Elmi. This new wide range of materials used for Piazza Italia, the symbol of indoor and outdoor decoration by Guandong, is a clear evidence. Materials such as the new Dotty PET adhesive film, which is easily applicable to any surface as it is not subject to temperature changes, and Texon’s textural features, for sensory and captivating prints.