Business News
Jenne Smit joins CRON Europe as Vice President of Flexo Business Unit, EMEAR
Tuesday 17. April 2018 - CRON Europe today announces the appointment of Jenne Smit as Vice President of the new Flexo Business Division, demonstrating a further commitment to growing CRONs market share in Europe.
Smit joins CRON Europe with many years experience in the Graphic Arts and Packaging sector, most recently as Sales Manager, Europe, Eastern Europe and Central Asia for Xeikon (now part of Flint Group) where he oversaw the pre-press division. He has also previously worked for AGFA, Hagra and ECRM (now CRON ECRM) as well as running his own business. Jennes appointment follows the recent announcement that Stefan Werner is taking over as CRONS Sales Director for EMEAR, following the retirement of Derek Sizer as CRONs Regional Director.
“Ive been following the progress of CRON Europe for some time so Im excited to have the opportunity to join such a highly skilled and dedicated team,” comments Jenne Smit. “CRON has become a very serious player in Flexo pre-press machinery for packaging and labels, challenging the big names with market-leading expertise, developing very high quality yet affordable machines that deliver high-quality imaging and fantastic flexibility.”
Smit will be responsible for the growth of CRONs expanding Flexo CtP and pre-press portfolio, including the highly efficient HDI Flexo H and H+ CtP series, which feature high power lasers that can deliver almost double the production speed of previous models, and achieve resolutions up to 9600 dpi as standard, ideal for fine labelling and packaging work. CRON offers an extensive selection of digital pre-press solutions for all kinds of packaging, labelling and commercial applications, compatible with a wide range of plate types, regardless of manufacturer.
“CRONs reasonably-priced pre-press solutions are proving very popular because they allow printers and converters to bring pre-press in house, thereby increasing flexibility and reducing costs,” continues Smit. “With all the benefits of digital workflow, CRON machinery is proven in reliability, efficiency and excellent value for money.”
“We are delighted to welcome Jenne to the team as we continue to expand our operations in the packaging and labels sector,” says Stefan Werner, CRON Sales Director EMEAR. “Jenne will lead the new Flexo Business Division to consolidate our market position and establish CRON as the market leader in Flexo pre-press technology.”