Prepress
ppi Media and Gutenberg Rechenzentrum (GRZ) strengthen their sales partnership
Wednesday 07. December 2016 - For many years, there has been close cooperation between ppi Medias ad solutions and GRZs business solution for commercial processes, VI&VA. As of January 2017, the parties will intensify their cooperation with regard to product sales, product development and services for selected products. ppi Media will therefore complement GRZs long-term partnership with Lufthansa Industry Solutions.
ppi Media and the Gutenberg Rechenzentrum have signed an expanded agreement on their sales activities, thereby strengthening their position as competent partners in the field of IT service providers and software manufacturers in the media industry. GRZs core business focuses on the development of its SAP-based software VI&VA and e-VI&VA, both designed to meet the specific requirements of newspaper publishers. It covers a number of modules, all of which are based on a uniform, cooperative business partner model. The main components include an ad and brochure management system, a sales model for subscription and retail sales, and a solution for processing other sales activities.
The sales partnership will bundle its activities in the German-speaking market with the aim of opening up new international markets for VI&VA. Apart from product sales, the two partners will also focus on a closer integration of their solutions. Ad reservation with AdX and ad production with AdMan will be incorporated directly into the business processes. “This is the logical consequence of our long-term cooperation with GRZ and the MADSACK Media Group. The VI&VA solution, which is used by publishers throughout Germany, plus our access to international markets and our solutions for planning and production, will offer even greater potential,” says Hauke Berndt, COO of ppi Media.