Business News
ppi Media enters into strategic partnership with successful US-based company OwnLocal
Tuesday 11. October 2016 - ppi Media has entered into a sales partnership with Texas-based American Company OwnLocal to help introduce their platform to the German-speaking market. OwnLocal automatically turns traditional print ads into sophisticated online campaigns, giving media companies a fast and cost-efficient way to create new ad revenues.
The last year can be described as an extraordinary success story for Texas-based company OwnLocal. They have entered several new markets, including the United Kingdom, Austria, and Mexico, have partnered with more than 2,600 publications, and powered digital advertising for 100,000+ local advertisers.
OwnLocal’s platform transforms print advertisements into elaborate digital marketing campaigns by automatically providing them with SEO value. This creates a cost-effective digital presence for local advertisers and boosts their rankings in online search results. OwnLocals media company partners are able to generate automatic brand new digital revenue from print sales they have already made.
“We are grateful for our partnership with ppi Media. In the USA, it has become common for newspapers to offer digital-agency services to their print advertisers, and we predict that this will become more and more popular globally,” said Lloyd Armbrust, Founder and CEO of OwnLocal. “Through partnering with ppi Media, we will be able to help the German market provide these services and begin generating new revenue much faster.”
ppi Media, a leading company in the automated newspaper production industry, is actively shaping the digital change with its many national and international customers. As OwnLocals platform is based around automation, this makes them the perfect sales partner for OwnLocal.
“We are very excited about the partnership with OwnLocal and the chance to offer the company’s innovative platform to our customers in German-speaking countries,” says Dr. Hauke Berndt, managing director for customer projects, sales and marketing at ppi Media. “OwnLocal’s platform complements ppi Media’s product portfolio perfectly and enables our many existing customers as well as new interested media partners in German-speaking countries to generate additional digital revenues without any great effort. Together we’ll write a real success story here.”