Prepress

Canon enters partnership with Cerebra Middle East

Monday 30. November 2015 - Cerebra will be an authorised partner for the sale of Canon's network visual solutions in the UAE.

Canon Middle East announced a partnership with Cerebra Middle East, a local value-added distributor. As part of the new partnership, Cerebra Middle East will be an authorised partner for the sale of Canon’s network visual solutions which comprise of network cameras and network solutions in the UAE. The alliance will enhance Canon Middle East’s IP security camera business, especially in the government, industrial and retail sectors, where the company is exploring business opportunities.

The UAE’s security market is part of the Middle East’s physical security market, which is projected to surge by a massive 23.7% to $10.9 billion by 2020, up from its 2014 level of $3 billion. Growing at more than double the global average of 5.5%, the Middle East has become the fastest and largest market for security solutions, and it will contribute 10% to the global physical security market by 2020.

Anurag Agrawal, Managing Director, Canon Middle East said, “Canon Middle East is looking to establish itself in the country’s security market and make strong headway in the IP camera industry, much ahead of Expo 2020 in Dubai. The partnership with Cerebra Middle East signifies the start of a new era for Canon in the UAE and we look forward to using Cerebra Middle East’s vast network and knowledge to make the UAE an even safer place for both individuals and businesses.”

Saurabh Arora, Vice President, Sales and Support, Cerebra Middle East said, “Cerebra Middle East has partnered with Canon to provide powerful solutions that can work in most any conditions and provide high-quality solutions. We are targeting system integrators, solution providers and corporate resellers for the imaging solutions leader in the UAE.”