Business News

Lifestyle muesli on the breakfast table with 3D printing

Wednesday 19. August 2015 - First presented at the Packaging Inspiration Forum in Hamburg (report to follow), the existing samples have now been expanded to include a tray produced by 3D printing.

The latest PrintCity Alliance project illustrates every aspect of a food packaging on the basis of an intelligent system solution for cereals: food safety and protective mechanisms, handling, branding, finishing and production.

As a result, all the participants in the value chain are equally addressed: brandowners, agencies and designers, printers and converters.

Visualisation and rapid prototyping

3D printing is ideally suited not only to visualising complete concepts in their entirety on a monitor, but also to turning them into “hands-on” reality.

“We’ve only just begun to sound out the possibilities this technology offers in packaging development,” says Alexander Dort, Head Designer of the PrintCity Alliance. “But even this first example demonstrates the enormous potential. The folding cartons only develop their full impact in conjunction with the tray, and the interplay of packaging and tray can already be optimised during the design phase and fine-tuned for subsequent industrial production.”